“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Each fall, Apple releases a new iPhone with the promise that it’s the best iPhone ever. This year’s iPhones are […]
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Fees Rubicon Project and the British news publisher The Guardian have reached a settlement in their legal disputes about alleged hidden fees, reports The Wall Street Journal. The suit, filed last year, alleged that the ad tech company charged undisclosed fees […]
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until 2013, TripAdvisor spent most of its budget on digital, mainly because of its measurability. There’s a lack of “direct, […]
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs). By 2020, four out of every five programmatic dollars in the United States will flow to PMPs or guaranteed deals, according to eMarketer’s latest programmatic forecast released Friday. Brand safety […]
Brian Wiener will present on video measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. ComScore is getting back on its feet. After the Nasdaq delisted the company due to a string of financial foibles and leadership changes, the measurement company brought on former 360i Chairman Bryan Wiener as CEO in April. By May, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vinodini Suresh, senior social media strategist at DWA, a Merkle company. Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path optimization (SPO) is sometimes described as a way to reduce supply sources or consolidate multiple supply partners. When you consider how header bidding has […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Direct Direct-to-consumer brands that have built their businesses on Facebook and Instagram are expanding away from the platforms, Digiday reports. Take Glossier, a heavy Instagram advertiser that’s now building a direct consumer messaging tool, or Greats, a startup shoe manufacturer that […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As much as agencies want the topic of kickbacks to go away, it seems like it’s here to stay now that the FBI has […]
When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of Marketo two years ago, when Vista Equity Partners snapped it off the stock market for $1.8 billion. Private equity investors have shown they have […]
One year after first launching programmatic ads, BuzzFeed is doubling down with BuzzFeed Exchange, a formal expansion of its programmatic product offerings. BuzzFeed’s inventory has grown to 3 billion impressions a month, up from the 1 billion impressions a month it offered when it debuted programmatic ads a year ago. The BuzzFeed Exchange aims to […]
With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly constituted LiveRamp is ready to start bankrolling its road map in a serious way. “We didn’t have the technology muscle before and we weren’t investing in R&D,” said Scott Howe, who went from CEO and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation officer at Amobee. TV advertising is in the midst of a major transformation. Video now composes more than half of daily media consumption in the United States. And globally, nearly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Drought Google is cracking down on the amount of data it shares with Gmail app developers to avoid another privacy problem for the email product. Apps that don’t offer email or productivity services will be cut off from any Gmail data, while other […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched a TV ad exchange called Videa within its Cox Media Group, the oldest of the company’s three divisions (the other two divisions are Cox Cable and Cox Auto). The media […]
Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partner […]
The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group and its members in a criminal investigation into US media buying practices. The ANA detailed the FBI’s probe in a statement to members and validated recent unsourced reports from The Wall Street Journal and The […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. For experienced marketers, reaching consumers has often been about the numbers. The basic strategy is to develop a product marketing plan and then observe related spikes in […]
With its impeccable food styling, Food52 has always been a natural fit for Instagram. When the online food publisher started posting on Instagram, it viewed the platform as a place for community building and brand awareness, said Kaitlin Bray, Food52’s director of social media director. But as Instagram cooks up more shopping-driven features, Food52 finds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the […]
Brad Stamulis will be speaking about attribution at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. The ad industry has been slow to adopt attribution modeling beyond cookies and last-touch credit for direct response campaigns. Many marketers attribute the slow pace of innovation in advanced attribution to cost or complexity. But another reason it hasn’t […]
The first rule of ad fraud: If it can be spoofed, it will be spoofed. Bad actors are pretending to be legit, demand-side platforms to try and fool partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. “They weasel their way onto the […]
Roku wants to save the day for advertisers on over-the-top (OTT) video. The streaming platform launched a program Tuesday to help advertisers and publishers better understand the impact of their OTT campaigns on Roku. Roku’s Measurement Partner Program is made up of 11 partners, including Nielsen, comScore, Research Now, Nielsen Catalina Solutions, Acxiom, Experian, Oracle […]
Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a tough time scaling its ability to police brand safety. While brands can often find their audiences on WordPress domains, they can also find themselves next to unsavory content. So WordPress, which runs an exchange called […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president of media at GALE Partners. There’s a crisis of trust in the market for digital media services. Advertisers are finding ways to pay their agencies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Full Stream Ahead It would make sense for Comcast to swap its 30% stake in Hulu to Disney to pay down the debt from its $40 billion acquisition of Sky TV, but don’t expect that to happen any time soon. If Comcast sold its […]
There is life after a GDPR enforcement warning. Location data ad tech startup Teemo, one of the first companies admonished under the General Data Protection Regulation for gathering and processing data without informed consent, was given the all clear on Thursday. Teemo, headquartered in Paris, received an ultimatum from France’s data protection authority, the Commission […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. The opportunity to create more compelling customer experiences has led many organizations to pursue some form of digital transformation or another. Most of what the […]
