Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap’s OK Instagram may have run away with Snap’s stories format, but – consolation prize! – Snap is benefiting from all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus as […]
MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on Tuesday, MediaMath will end up with a $180 million cash infusion to spend on acquisitions and building new products. MediaMath, whose flagship product is a DSP/DMP, used $45 million of […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a […]
Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rohan Lala, director of media activation at IPONWEB. It is no secret that many of today’s digital publishers have serious concerns about the state of ad tech. They have yielded a huge amount of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Playbook Vista Equity Partners, which owns a majority stake in Integral Ad Science and Mediaocean and took Marketo private, uses a 110-point formula to revamp software companies, The Wall Street Journal explains. Vista cuts people costs by focusing on recent grads who score […]
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG also […]
Forrester Research took its first steps into technology ownership on Tuesday with the acquisitions of customer data collection company FeedbackNow and GlimpzIt, a machine-learning and content recognition company. Forrester’s SEC filing said the deals will have insignificant effects on overall revenue and that through 2019 the stock-based compensation and acquisition and integration costs will range […]
Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former team. Terms of the deal were not disclosed, but The Wall Street Journal reports S4 agreed to pay about $350 million for the agency. Clarity Partners in London and JEGI in New York advised on […]
Facebook is augmenting the news feed. The company has been testing AR ads for the past couple of months with a limited number of brands, it announced at an event for advertisers and agencies in New York City on Tuesday. The plan is to release the format more generally in the lead-up to the holiday […]
Google will offer more machine-learning products in the coming months to help advertisers create personalized search ads, bid on YouTube ads to achieve brand lift and boost shopping and local campaigns. The company unveiled the new products Tuesday at its Google Marketing Live show, including what it said is the biggest change to how search […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Wertheimer, director of corporate development and strategy at Vertical Mass. As budgets continue to shift toward programmatic, it is more important than ever for marketers to use statistics when […]
“You can never go home again” doesn’t apply to the home screen. Most smartphone users – 98%, according to mobile attribution provider TUNE – have reinstalled an app that they previously deleted. Forty percent of users delete and reinstall apps on a regular basis. But most app marketers don’t differentiate between first-time downloads and re-downloads, mainly because […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grow Big Or Go Home HBO is at a crossroads and its new corporate manager plans to make a change, a recording from a recent company-wide town hall meeting suggests. John Stankey, the AT&T executive who now oversees the Time Warner media properties, says […]
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first ad tech stocks. Wieser covers large entities across the media and marketing sectors. His smallest previously was Interpublic Group, which has a $10 billion market cap. But when investors began asking him more about ad […]
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since […]
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long strategic review of the business – and the start of the next big sales review process with LiveRamp. Acxiom already had opened a strategic review of LiveRamp but was intent on selling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. Now that the General Data Protection Regulation (GDPR) has been activated, brands must quickly learn how to maximize what they do with […]
Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Edward Kim, founder and executive chairman at SimpleReach. Facebook recently announced the launch of IGTV, a hub for long-form, vertical videos that’s accessible from both a new app and the existing Instagram app. Facebook’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking this has been a brutal year for Facebook, given the long string of scandals and investigations the company has faced. But in some important ways, Facebook is humming along as smoothly as ever, according to […]
Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But before going brand-side, he spent most of his career in the performance space, with recent stints at email content marketing platform Movable Ink and performance marketing company Fluent. Cohen plans […]
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a growing marketplace. Pandora’s inventory won’t be available programmatically until later this year (there’s no official date yet). When it does, AdsWizz will become the largest programmatic audio exchange on the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Duncan Arthur, managing director at illuma. You’d be forgiven for thinking we’re reliving the Y2K bug all over again. Though there were reports of drops in bidding for inventory lacking […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Instead of taking a well-deserved (and much-needed) break after the 2016 presidential election, digital teams went right back to work. That’s partly because presidential elections […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Now Hiring The overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing working in their favor is the challenge many brands now face securing top programmatic and data-driven talent. The pharmaceutical giant Bayer would like to more than double its 10-person programmatic and analytics team, but […]
Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad year of repeated privacy failures, questions of Russian election interference and other controversies. But scale needs to be maintained. Although only a handful of advertisers pulled spend in the aftermath of Cambridge Analytica, that wouldn’t […]
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. Data is often likened to oil, but the similarities go deeper than you might think. The first oil drills in North America were […]
