Home Ad Exchange News Snap’s Predicament Has A Bright Side; Europe’s War On Silicon Valley

Snap’s Predicament Has A Bright Side; Europe’s War On Silicon Valley


Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Snap’s OK

Instagram may have run away with Snap’s stories format, but consolation prize! Snap is benefiting from all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus as much as $19 for Instagram story ads. Not only does Snap have lower CPMs and CPIs, but it’s providing solid ROI and conversion rates, buyers said. And as Snap improves its measurement capabilities with the Snap pixel and its self-serve buying options, advertisers are warming up to the platform. “Snap now has the more efficient pricing narrative,” said Jon Morgenstern, VP of paid media at VaynerMedia. More.

A Fine Time

European regulators are after Facebook and Google. On Tuesday, Facebook was slapped with a $660,000 fine for allowing Cambridge Analytica to harvest user data from its platform without consent, The New York Times reports. It’s small peanuts for Facebook but the maximum fine allowable by the British Information Commissioner’s Office. Meanwhile, Google faces a multibillion-dollar fine from the EU commission in Brussels for abusing the dominance of Android on mobile phones by forcing manufacturers to pre-install Google apps on their phones. The case is aimed at Google’s monolithic ad business, which is growing faster on mobile than desktop, The Wall Street Journal reports. But Google’s problems don’t end in Europe: In the US, senators are questioning Google parent Alphabet about a potential breach of data privacy on Gmail. WSJ has more on that.


A frenzy of activity following AT&T’s $85 billion takeover of Time Warner shows how much value telcos put on top news and entertainment assets. Comcast is expected to up its bid for Sky, Variety reports, after Fox countered its $31 billion bid with an offer valuing the European satellite TV network at $32.5 billion. Elsewhere, Comcast is likely to lose out to Disney’s $71.3 billion counteroffer for the bulk of 21st Century Fox. Comcast had offered $65 billion and would probably continue upping the ante, but Fox’s board members think a Comcast acquisition is less likely to get DOJ approval. Comcast did succeed in increasing Disney’s price for 21st Century Fox by a cool $19 billion. More.

But Wait, There’s More!

You’re Hired!

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.