Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins from […]
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. In last-touch and last-view attribution models, the ad that is clicked or viewed last gets all the credit for a […]
While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models. When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizens […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its various […]
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, rising […]
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by the […]
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech platform. Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. In addition, […]
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech Lab […]
AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, which sells medical alert systems, has been working with Magento for four years and with AdRoll for almost a decade, said […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at MightyHive. The digital advertising industry is afflicted by seven deadly sins, six of which are common themes in the industry: ad fraud, viewability, ad […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Francis Turner, co-founder, US general manager and chief revenue officer at Adyoulike. Though subscription video services are signing customers fast, spiraling costs may soon force them to rethink how they make their money. Take […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedophelia […]
The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is being […]
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketing […]
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And that’s because Hopper acquires users at the top of the funnel. “We’re looking for people who are just browsing on social, people who aren’t necessarily looking for a flight […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Imagine if every impression could find its perfectly matched buyer. Demand-side platforms (DSPs) are the ultimate gatekeepers for screening inventory, but publishers only […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of the data that will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Business As Usual WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. “WPP is a […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a new […]
AT&T CEO Randall Stephenson testified on Thursday in defense of the company’s $85 billion acquisition of Time Warner, which is being contested as an antitrust violation by the Justice Department. Stephenson reiterated AT&T’s defense that without strong content to incorporate into its mobile, streaming and linear distribution, the telco is being left behind by online […]
Despite consumer outrage aimed at Facebook, Publicis Groupe’s sentiment about the platform is status quo. “The impact is not material on our business in the short or medium term,” said Steve King, CEO of Publicis Media, on the holding company’s Q1 2018 earnings call Thursday. “Facebook is a very important partner to us. They have […]
NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. Through a multiyear agreement, NBCU will license its data platform Audience Studio […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Machine learning (ML) is a very trendy term, raising huge expectations on one end and creating fantastic fears on the other. Even if there is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took the stand today during the federal antitrust trial to defend his company’s $85 billion sale to AT&T. His rationale for the merger? Without powerful data and distribution across mobile and streaming media, Time Warner was […]
No other holding company has had its CEO as ingrained as WPP. Now WPP must keep its massive organization, with so many disparate agencies and pieces, together without Sorrell. “He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb, […]
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data Protection Regulation. The company, which runs a mobile marketing platform powered by location data, confirmed to AdExchanger that it is closing its London and Munich offices and laying off around 15 employees on May 11. […]
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games developer Rovio, of “Angry Birds” fame, focuses on performance marketing to drive app downloads, but the company is running pilot campaigns with the AR/VR programmatic tech vendor […]
