Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Fountain Of Youth
The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority, and Instagram and Snapchat trailed at 52% and 41%, respectively. Now Instagram and Snapchat are both around 70%, and Facebook has dropped to 51% adoption. Overall time spent and active accounts are up across the board because smartphones are now ubiquitous among US teens, who are “using the internet on a near-constant basis,” according to Pew. “It is clear the social media environment today revolves less around a single platform than it did three years ago.” More.
Sand In The Gears
Google’s DoubleClick Bid Manager is conservatively funneling non-personalized ads through third-party exchanges where it can’t verify GDPR-compliant consent, reports The Wall Street Journal. Larger outside exchanges, including AppNexus and Teads, worked directly with Google on a consent-sharing solution and have seen DBM spend return. Some industry execs take a cynical view on Google’s self-consolidation, but the company faces whopping EU fines and won’t expose Search or YouTube to regulatory action for the sake of its relatively unimportant ad serving business. More. Related at AdExchanger: How ad tech vendors are wrestling with consent-gathering solutions under GDPR.
IAB Welcomes Oversight
IAB Europe plans to introduce an independent board with stakeholders across digital media to oversee standards and policies for its GDPR Transparency and Consent Framework. The framework was developed and backed mainly by ad tech companies, and now IAB Europe is “working on debunking the myth that the framework is a device to opt publishers back into an existing landscape where they don’t always know what’s going on,” CEO Townsend Feehan told Digiday. “It must be clear the ad tech part of the ecosystem cannot impose its will on others, and absolutely not on publishers,” he said. More.
But Wait, There’s More!
- Tech’s Titans Tiptoe Toward Monopoly – WSJ
- ANA To Acquire Fellow Industry Trade Group DMA – release
- Search Advertising Is Growing And Display Is Suffering – The Drum
- Pandora Introduces Premium Family Plan – release
- Instagram Runs Problematic Ads But Avoids Scrutiny – Digiday
- Users Are Souring On Ad Tracking – eMarketer
- General Assembly: Building Future Marketing Leaders – Medium
- SoundCloud Announces AppNexus Programmatic Partnership – release
- What Alphabet Won’t Tell You About The GDPR – Seeking Alpha
