Pew On Teenagers' Media Use; Understanding Google's GDPR Moves

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Fountain Of Youth

The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority, and Instagram and Snapchat trailed at 52% and 41%, respectively. Now Instagram and Snapchat are both around 70%, and Facebook has dropped to 51% adoption. Overall time spent and active accounts are up across the board because smartphones are now ubiquitous among US teens, who are “using the internet on a near-constant basis,” according to Pew. “It is clear the social media environment today revolves less around a single platform than it did three years ago.” More.

Sand In The Gears

Google’s DoubleClick Bid Manager is conservatively funneling non-personalized ads through third-party exchanges where it can’t verify GDPR-compliant consent, reports The Wall Street Journal. Larger outside exchanges, including AppNexus and Teads, worked directly with Google on a consent-sharing solution and have seen DBM spend return. Some industry execs take a cynical view on Google’s self-consolidation, but the company faces whopping EU fines and won’t expose Search or YouTube to regulatory action for the sake of its relatively unimportant ad serving business. More. Related at AdExchanger: How ad tech vendors are wrestling with consent-gathering solutions under GDPR.

IAB Welcomes Oversight

IAB Europe plans to introduce an independent board with stakeholders across digital media to oversee standards and policies for its GDPR Transparency and Consent Framework. The framework was developed and backed mainly by ad tech companies, and now IAB Europe is “working on debunking the myth that the framework is a device to opt publishers back into an existing landscape where they don’t always know what’s going on,” CEO Townsend Feehan told Digiday. “It must be clear the ad tech part of the ecosystem cannot impose its will on others, and absolutely not on publishers,” he said. More.

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