AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV. When Demas stepped up to run Turn after several years spent building out search and ad […]
AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways from the company’s Q4 2018 earnings call on Wednesday that you can bring to the water cooler. DirecTV Now lost subscribers … but it’s all part of the plan? When AT&T scaled back on promotions […]
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail, it helps if the ad inventory is trafficked through the same system. So in the spirit of unification, the video ad server FreeWheel said Wednesday that it will handle decisioning for NBCUniversal’s digital and linear […]
Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability for direct response advertisers to buy any of its inventory across desktop, mobile web and app on a cost-per-click (CPC) basis. Until now, advertisers could purchase ads on a CPM model – or cost per […]
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q, […]
Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday […]
Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and […]
The ad tech industry might soon be facing a more punitive FTC. While the consumer privacy and protections agency traditionally came down on blatantly fraudulent advertising, like rebilling scams, or improperly targeting children, the influx of data-driven technology has required the FTC to reevaluate its agenda. With consumer privacy protections becoming a more pressing issue, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds are, you will see the two have very […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Vs. Williams-Sonoma A lawsuit filed by Williams-Sonoma against Amazon in December demonstrates the ecommerce platform’s ability to replicate and overwhelm rival product lines. Williams-Sonoma is relatively strong online, with ecommerce accounting for the majority of sales, and its furniture business West Elm is […]
GDPR grievances are spreading like cumulus clouds across Europe. Next stop: Poland. On Monday, the Panoptykon Foundation, a digital rights watchdog in Poland, filed a complaint to the Polish Data Protection Authority (Urząd Ochrony Danych Osobowych or UODO), arguing that data used by Google and other ad tech vendors violates the General Data Protection Regulation […]
Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s digital marketing platform initiatives, first joined Adobe in 2009 through the acquisition of Omniture, which later became Adobe Analytics, a key component of […]
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at […]
When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s purchases of AOL and Yahoo as a comparison. But the two telco’s strategies “could not be any more different,” said Xandr CEO Brian Lesser on stage at AdExchanger’s Industry Preview last Thursday. “Oath, I think, […]
Paris-based analytics platform Contentsquare said Monday that it’s raised a $60 million Series C just one year after announcing its $42 million Series B. The fresh round, led by French private equity firm Eurazeo, brings the company’s total funding to $120 million since 2016. This raise, like the last, is going toward research and development […]
Investors are well over their brief love affair with independent ad tech, but other categories –namely mar tech, customer data platforms (CDPs) and advanced TV technology – are now catching their eye. Why? In a word: growth. “Growth is still what commands exit premiums – growth is what people pay for,” said Deborah Farrington, founder and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Norman, GroupM senior adviser. It’s advisable during a full or partial eclipse to not look directly at the sun, but rather to view it after turning your back and using a pinhole projection. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Messaging Megalith Facebook will integrate WhatsApp, Instagram and Messenger, uniting the world’s three largest messaging apps and 2.6 billion combined users, The New York Times reports. The services will remain standalone apps, but for the first time will share the same tech infrastructure. Though […]
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered […]
A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would help publishers and ad tech companies level the playing field with Google, Facebook, Amazon and other platforms with vast logged-in user data. But those vendor-focused initiatives struggled to gain broad adoption and overcome competitive issues […]
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000 jobs went away. BuzzFeed laid off 200 people (15% of its staff), Verizon Media laid off 800 people (7% of its staff) and Gannett laid off more than two dozen […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, senior vice president of strategy at BlueConic. Marketers are grappling with the roles that different technologies play in marketing operations, campaigns, measurement and more. While CMOs and their organizations […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices, booming around 2015 and not stopping since. But ad blocking […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down On Digital Media It was a tough week for digital media. BuzzFeed said Thursday it would cut 15% of its workforce – roughly 250 people – as it struggles to meet revenue targets in a challenging market, The Wall Street Journal reports. More. […]
OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely to the cloud. OpenX is transitioning to the cloud within six months, and it expects the transition to be completed by Q2 of 2019. Once complete, OpenX expects its publishers and buyers will see several […]
After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its platform. Facebook is putting a ring on its commitment to brand safety by adding a new badge for brand safety protection companies under its marketing partner program. DoubleVerify and OpenSlate are the first two verification […]
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’s […]
