“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. Consent management platforms (CMPs) are ad tech’s response to Europe’s General Data Protection Regulation (GDPR). These platforms provide tools for collecting user consent […]
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agent Amazon Amazon is on a charm offensive to bring in more agencies and non-endemic brands, like financial services companies or auto manufacturers that don’t sell on its platform today. Amazon is doing a roadshow pitching its data and OTT chops to help create […]
Amazon reported slower than usual revenue growth in its earnings report, with overall sales of $59.7 billion in Q1 2019, a 17% increase compared to the year before. Amazon’s annual growth rate dropped, but it is more profitable and its business has a higher profit margin than ever. The company’s operating profit reached $4.4 billion […]
This week “The Big Story” is all about coming together. First up, our editor Alison Weissbrot outlines how the Comcast-Cox-Charter sales consortium NCC Media and AT&T-owned Xandr are each in their own way trying to aggregate more addressable TV inventory. You’ll recall that multichannel video programming distributors (MVPDs) are granted two minutes of inventory to […]
The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for […]
The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]
When DISH Media hired Dave Antonelli from the AI startup Cognitiv to lead its advertising strategy and sales, a key reason was his experience in startups around new tech. “When you work at a startup, you have to think and move quickly in a dynamic market, and that’s no different than what we are doing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Dar, general manager, US, at Taptica. Mobile attribution has evolved from connecting clicks to installs to helping marketers understand the post-install world and detect and mitigate fraud. As the […]
Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered. Data is fragmented. And advertisers need different strategies to hit different demos based on geography. A buyer might want to reach 34-year-old moms, for example, but that can mean one thing in Birmingham, Ala., and another […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wicked Curve AT&T is “bending the content cost curve,” CEO Randall Stephenson told investors on the company’s quarterly earnings call on Wednesday. And Xandr is a key part of that plan. Costs are rising for TV programming and network carriage deals. But AT&T […]
Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter earnings. Facebook estimates the fine, which stems from its privacy practices, could range from $3 billion to $5 billion. “We are focused on building out our privacy-focused vision for the future of social networking and […]
Brave, a privacy-centric web browser, launched its advertising and user rewards platform on Wednesday. The Brave browser debuted three years ago and now has more than 9 million users. Its co-founder and CEO Brendan Eich created JavaScript and co-founded Mozilla, which operates the Firefox browser. The new Brave ads are more like browser notifications than […]
With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation and, likely, any other privacy legislation that comes down the pike. Controllers, in GDPR parlance, determine how and why personal data is processed. Controllers are also required to establish a […]
Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local publishers and platforms with whom it will build a media environment with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenues […]
Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is driven […]
On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017, […]
Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google. A top priority for the Twitter revenue team this year is to work on enhancing its Mobile App Promotion product, the company’s answer to app install ads. The opportunity is ripe, CFO Ned Segal told investors during an earnings […]
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply, […]
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable. The writing has been on the wall since February, when AT&T’s $85 billion acquisition of Time Warner was finalized. “It makes sense to pull out now [that] they’re owned by a company that has one of the largest data sets available,” said Tracey Scheppach, CEO and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Livingston, head of operations at Narrative. Right now, everyone in marketing and media has severe direct-to-consumer (DTC) envy. Those in marketing circles, in particular, are enamored with DTC companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Krafty Move Kraft Heinz CEO Bernardo Hees will leave the company at the end of July, to be replaced by the CMO of Anheuser-Busch InBev, Miguel Patricio, the CPG brand said Monday. It’s a notable change of pace for the CEO of a top […]
Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the right tech partners. So GroupM launched a startup accelerator program on Monday to streamline that process. GroupM will select four US-based startups to participate in the three-month mentorship program, called AdVentures, with clients including Mike’s […]
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s time to start thinking about monetization, and broadcasters know it. “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize these […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. Some might not consider the US government to be a technological innovator. Yet as it arguably tracks more information about US citizens than any […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at VideoAmp. In a multibillion-dollar ad market where digital will finally overtake traditional ad spend, TV remains the highest-valued medium, particularly as it evolves to become an even more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called Into Question The Supreme Court will hear arguments this week in a case disputing plans for the 2020 census. The current administration introduced a census question on whether the survey taker is or is not a citizen. It would be the first decade […]
