“Our focus is on adding more functionality, more products and reporting for businesses and advertisers,” he told one investor, who asked about a potential slowdown for the ad business. “Right now it’s more about the tools, making better recommendations and making the demand-side platform easier to use.”
Returning to more than 60% annual growth rates, however, may not be in the cards for AAP as the law of large numbers takes hold. Similar to Google and Facebook, Amazon’s ad revenue is now so large that relatively low growth rates can still represent significant growth.
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