Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On A Pedestal As consumer concerns about privacy increase, The New York Times launched “The Privacy Project,” which is investigating changing norms around privacy. One feature asked readers to “draw the line” for what data applications they would approve of from a social […]
Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with its in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San Francisco-based ad tech startup. Walmart did not disclose terms of the deal or how many employees it will add with Polymorph. Polymorph, formerly AdsNative, raised a total […]
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications. The two new specs, released for public comment by the IAB Tech Lab on Thursday, are both meant to help advertisers get a better understanding of whether the inventory they’re buying is legit and where it’s coming from. […]
LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed. But LiveRamp will take on Faktor’s 11-person team in Amsterdam. Faktor was founded in 2017, in the run-up to the European Union’s implementation of GDPR, when publishers reevaluated their data collection and privacy policies. LiveRamp […]
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” a bipartisan bill (Hey, it exists!) seeks to protect consumers against the encroachment of dark patterns. IBM jettisons the remnants […]
Publishers get paid for their ads 60 days or more after they appear – if exchanges pay on time. That delay forces publishers to keep more cash on their balance sheet. Instead of investing profits to grow their business, they hold onto that cash to cushion late payments. OAREX (Online Advertising Revenue Exchange) is one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amanda Martin, vice president of enterprise partnerships at Goodway Group. Recently attending an executive-level ad tech dinner, I found myself in an all-too familiar situation: I was the only woman […]
Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data strategies. Now those same companies are bringing a new mindset to television. “It can be a bit scary, because in Silicon Valley, TV ads often stand for wasted spend,” said Philip Inghelbrecht, co-founder and CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Treasure Map Google Maps is ramping up its revenue. Google has raised prices for businesses and other tech companies that license the Google Maps location infrastructure, Ad Age reports. On top of that, the platform has much more prominent in-app sponsorships available now and […]
Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access to another 130 specialists across Dentsu’s US agencies for things like ecommerce search, creating product page content and Amazon voice skills, said Sellwin President Travis Johnson. The consultancy model is new for Dentsu, Johnson said, […]
Waze is navigating toward programmatic. The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover ad unit available programmatically in Display & Video 360 (formerly known as DoubleClick Bid Manager). The unit shows up as a banner ad at the bottom of the screen when a driver stops their […]
This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. 2018 was a year of change in programmatic, exemplified by Xandr’s acquisition of AppNexus. The deal has created uncertainty: Where will networks that used to transact on the AppNexus […]
Google is doing more to help companies connect, manage, secure and analyze ever-growing amounts of data. At its Google Cloud Next conference in San Francisco, the company unveiled a raft of announcements over the last two days (the event officially runs April 9-11), including new open-source integrations, more AI capabilities and product-development partnerships with large […]
Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at Snapchat […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Harry Kargman, founder and CEO at Kargo. Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Federal First The ANA, 4As, IAB and the Network Advertising Initiative have launched a national privacy law advocacy group. The trade coalition, called Privacy for America, is a direct response to the California Consumer Privacy Protection Act and other potential state regulations that target […]
Sens. Mark Warner, D-VA, and Deb Fischer, R-NE, introduced a bipartisan bill on Tuesday that would prohibit large internet companies like Google and Facebook from using deceptive design practices known as “dark patterns” that subtly manipulate users into sharing their personal data. Click here to read the bill in full. Dark patterns enable companies to […]
Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and buying for local TV buyers. Strata, which Comcast bought back in 2005, is used by more than 1,200 agencies to plan and buy media across […]
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, director of applied data science at Civis Analytics. Marketers are increasingly shifting to performance and optimizing their investments with the right audience to drive business growth. This is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company Adform announced an investment on Monday by GRO Capital, a Danish private equity firm. The companies didn’t disclose the size of the new round, and Adform COO Oliver Whitten tells AdExchanger that talks with GRO […]
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to private […]
Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year. With price per share ranging from $15 to $17, Pinterest is valued between $10 billion and $11.3 billion. Could this lower-than-expected valuation indicate skepticism about Pinterest’s core business? Elgin Thompson, managing director of Digital Capital […]
It’s a good time to be in the first-party data biz. Jebbit, a Boston-based startup that helps marketers collect data directly from consumers, announced its $12 million Series B on Monday led by K1 Investment Management. Previous angel investors include ad tech big wigs, such as Jonah Goodhart (currently of Oracle Data Cloud) and Eric […]
It’s a tough time for all publishers, and local publishers especially. To combat those challenges, Advance Local – part of the same media company that owns local pubs like NJ.com and NOLA.com – created a tech incubator in 2015 called Alpha Group, to come up with the next big idea. Founded by one of its […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, head of Americas marketing at HP. Automation tools have changed marketing forever and for the better. Artificial intelligence (AI) and machine learning innovations allow marketers to reach our customers more pointedly than ever. Ninety-eight […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. People who have spent their careers buying linear TV advertising are confronting a much different world. From direct-to-consumer streaming to cross-platform metrics, media buyers have new opportunities to garner […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search market share. WPP, the world’s biggest ad buyer, spent $300 million on Amazon search ads last year, 75% of which came directly from clients’ Google search budgets, The Wall Street Journal reports. Omnicom said 20% […]
Story updated to include comments and clarifications from Verve. Verve’s embrace of programmatic video last year may not be panning out. This week, less than one year after acquiring in-app video company Receptiv, Verve experienced its second round of layoffs in just three months, letting 30 staffers go this week, Adweek reported. Sources tell AdExchanger […]
People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a Tru […]
