“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some could argue that media brands’ first-party user-level data is of high quality, but probably not unique if compared to Google’s, Facebook’s or Amazon’s. What […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota, […]
The onboarding and identity data startup Signal said Thursday it has hired Lisa Weinstein, previously the CEO of Curiosity.com, as its new president and CEO. Weinstein is succeeding Mike Sands, a co-founder of the company, who will remain on the board as executive chairman. Signal has raised more than $80 million since it was founded […]
Wait, LinkedIn bought cross-device connection company Drawbridge? Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason. This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, and […]
Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round, […]
Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to […]
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have […]
The French automaker Renault goes big for its marketing push around the Formula 1 motor speed races. But Formula 1 fans and Renault customers live all over the world, so the brand needed to reach audiences with different languages and cultures in a way that resonated. The challenge wasn’t just a global one, but a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tony Chen, CEO at Channel Factory. With Facebook opening Watch to any video creator, its video strategy now competes directly with YouTube. Watch already has 75 million daily users, but with more than 2 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network Effects The Washington Post released an advertising and site management product Thursday called the Zeus Platform as part of its Arc Publishing tech suite. It will take a two-pronged approach: A package for small and midsize publishers promises improvements in ad performance and […]
When Jonathan Carson became The Trade Desk’s first-ever chief revenue officer last week, the company was at an inflection point. The Trade Desk has soared since its IPO, going from just a shy of billion in value in 2016 to about $9 billion now. To date, however, The Trade Desk has succeeded primarily by consolidating […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Eisenkramer, principal at Infinitive. From email newsletters and content management, to campaign design and cross-channel user tracking, to media buying and activation, there’s almost no end to what you […]
While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae of cookie consent policies, bad actors simply couldn’t care less. The front door may be locked, but the basement windows are wide open. Unauthorized data harvesting from mobile apps has continued nearly unabated in the […]
Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday. It’s available within rewarded video and interstitial placements. In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the […]
The New York Post promoted Sean Giancola to publisher and CEO in January after Jesse Angelo left the company. Giancola, who describes his background as “part publishing, part digital,” now oversees a newsroom for the first time. He’s also taking over several existing projects that will launch this year, he said. Revenue diversification is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disengaged Facebook and Snapchat are slowly but surely losing engagement in the United States. Average daily time spent on Facebook decreased by three minutes in 2018, while time spent on Snapchat has plateaued over the past year, according to eMarketer. Time spent on Facebook […]
LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year, according to its earnings report released Tuesday. The company’s gross profit also grew year over year, from $36.4 million to $40.6 million. LiveRamp is still shaking off the blow from Facebook’s third-party data prohibition. The […]
LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was undisclosed. The deal is expected to close by the end of June. Drawbridge CEO Kamakshi Sivaramakrishnan and CTO Devin Guan are coming aboard, although LinkedIn declined to share which other […]
By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its EVP of strategy and business operations, Krishan Bhatia. “We firmly believe that all content and associated advertising will be distributed over IP [internet protocol], over digital means, whether that’s to […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. The cookie, the technology that powers the internet and digital advertising, has never faced such serious risk. The burgeoning concerns about user privacy and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Nearly a decade of “Game of Thrones” has come and gone without a single interruptive ad. That alone is noteworthy. But it’s not as though it hasn’t been monetized with ads – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Target Shopping List Target is considering a deal for Triad Retail Media, the shopper marketing agency bought by WPP’s Xaxis programmatic group in 2016, The Wall Street Journal reports. An acquisition is far from certain, though. Target has been increasing investments in Roundel, its […]
France’s data protection authority is giving publishers until the spring of 2020 to design and deploy GDPR-compliant cookie consent notices. Until then, scroll consent – aka, soft or tacit consent – will be acceptable. At a meeting in late April, representatives from the Commission nationale de l’informatique et des libertés told French industry trade organizations […]
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Courtney Glaze, vice president of revenue operations at Vox Media. It’s not always lasting love at first sight. The media dating pool is big, and consumers have unlimited options. Companies need to use every […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Electing Out Political ads used to be seen as a huge opportunity for Facebook, but now they’re just a landmine. After finding itself at the center of Russian interference in the 2016 US election and facing similar issues abroad, Facebook debated internally whether to […]
Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow advertisers to target TV audiences using first-party data. Comcast first mentioned its blockchain advertising ambitions in 2017 at Cannes, and since then the initiative has been incubated by Comcast’s FreeWheel ad tech subsidiary. On Thursday, […]
