It’s a safe bet that the next generation of TV advertising and analytics will be an incredibly lucrative category. But that’s about the only safe bet anyone can make. “There are a lot of question marks around this space,” said Elgin Thompson, managing director of technology investment banking at JMP Securities. There are fundamental questions […]
Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership […]
NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution of the content on its sites. The branded content tech, Polar, automatically tested different pairings of headlines and images, optimizing how it pulls readers into a story, and automating more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Coming Of Aereo Fox, NBCU, ABC and CBS filed a suit against Locast, a nonprofit streaming service that retransmits local network feeds. Locast is funded partly by AT&T and Dish, the two largest pay-TV companies, and the broadcasters allege that the nonprofit group […]
Rubicon Project took in $37.9 million in Q2 2019, up by almost a third from the same period last year, according to the company’s earnings report on Wednesday. Rubicon was cash flow positive for the second consecutive quarter, but still had a net loss of $8.3 million. Though that figure is down from Q2 2018, […]
Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If the Federal Trade Commission (FTC) were a private business, it would be having […]
Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine learning are becoming increasingly central to Google’s vision for app advertising. Advertisers can use automation to be more efficient with their user […]
Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and digital planners not only operate in silos, but the former use demographic data as their source of truth while the latter use behavioral data, creating a divide in both how agencies plan media and […]
Digital media brands are course-correcting to focus on profitability – and PopSugar is no exception. The media brand has been profitable for a year by following the playbook of diversifying revenue and improving the margin on existing revenue. Offline, the millennial women-focused publication is cashing in on the generation’s obsession with experiences, throwing a signature […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Just Blowing Smoke Sometimes, when brands take a social or political stance, it can come off feeling opportunistic or merely part of a marketing campaign. Purpose-based marketing featured prominently at the Cannes Lions festival earlier this summer. But CVS is doing more than […]
Device sales overall are still on the decline at Apple, but services revenue is starting to grow like gangbusters. Apple generated $11.45 billion in revenue from services during its fiscal third quarter, which ended in June, the company told investors on Tuesday. That’s a 13% year-over-year increase. Services accounted for 21% of Apple’s overall revenue, which […]
Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver. Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also […]
Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t buying multitouch attribution (MTA), an involved process where each touchpoint in a campaign is tracked and assigned specific credit. So where does the media measurement pendulum settle between those options? For some attribution experts, the […]
Bad news, disco fans: Advertisers will soon no longer be able to target people on Facebook based on their love of ABBA’s 1977 hit “Take a Chance on Me.” That’s just one of several thousand infrequently used targeting options Facebook is getting rid of in an effort to declutter its ad system, the company said […]
Creative automation is proving to be just the ticket as StubHub earmarks more of its marketing budget for video. Historically, StubHub has spent a lot of money successfully on lower-funnel tactics, such as paid search and retargeting, to encourage ticket sales. But there’s a lot more to performance than simply pointing in the direction of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Plug Companies that use a plug-in to display Facebook’s ‘like’ button on their websites are jointly liable for any customer data transferred through the widget under GDPR, the EU’s top court ruled on Monday. The court was looking at the case of […]
Facebook is getting poked by both the Federal Trade Commission and the Department of Justice, but that doesn’t mean it’s facing two separate antitrust probes in the United States. “It would be unprecedented, not to mention duplicative, for the DOJ and the FTC to be investigating the same company for essentially the same conduct,” said […]
When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private […]
Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. In early 2016, Ad/Fin met with leadership at Ebiquity and the […]
“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. High-stakes political elections are around the corner. To motivate voter turnout and drive home key candidate and issue messages, ad spend levels are anticipated to break records. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Quite Settled The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s $5 billion settlement with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is […]
The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States will soon be one. But there are some caveats that come with the DOJ’s approval, including requiring both companies to divest some spectrum and certain prepaid wireless assets to Dish […]
Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the process of deprecating legacy formats, including carousel ads, and investing in more DR-focused ad offerings, such as its mobile app promotion (MAP) product. Twitter plans to also retire other formats […]
Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old home security brand, which is one of the largest smart home security providers in the market. So when ADT brought on ex-Chewy.com, Amazon and eBay marketing exec Jochen “JK” Koedijk […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Kershaw, chief technology officer for Rubicon Project. It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain. Regulators are […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like […]
Amazon earned $63.9 billion across its retail, cloud computing, subscription and ad sales businesses in Q2 2019, a 20% increase from the same period last year, the company reported on Thursday. Those are eye-popping totals, but the ecommerce giant’s profitability is actually down from the three previous quarters, bringing an end to a profit growth […]
The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP, GE and Adobe have migrated from a one-size-fits-all approach to one that is far more targeted. This week on the podcast, we cover the impact of new methodologies, technologies and data on enterprise marketing, with […]
