The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to third-party data segments has “had a few lives” within the IAB, said Dennis Buchheim, the Tech Lab’s general manager. The longtime problem is that when […]
While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, with LiveRamp buying Data Plus Math and how much of that TV-generated data is collected and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data partnerships, at iSpot.tv. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up […]
Last year, Mark Zuckerberg went on a Cambridge Analytica apology tour. This year, he’s got a new theme: DC, bring on your regs. In the absence of regulation, “we’re going to do the best we can,” the Facebook CEO said Wednesday during a fireside chat at the annual Aspen Ideas Festival. But private companies, he […]
Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. With this week’s acquisition of Data Plus Math, LiveRamp is now touting that outcome-based TV buying is a real option for advertisers. Instead of relying on GRPs, TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tax Cuts Top ad agency holding companies are taking a hatchet to their mar tech vendor rosters. Havas consolidated from more than 40 ad tech partners to single digits, with most of the downsizing falling on SSPs, Ronan Shields reports for Adweek. Havas cut […]
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago, […]
When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase, […]
Mobile programmatic is in the seventh-inning stretch: It’s come a long way, but there’s still a lot of work to do, says Rick Welch, head of programmatic advertising at Flipboard. In the three years since Welch joined the mobile news aggregation app from Condé Nast in late 2016, more open exchange-oriented players have hit the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Silberman, vice president of product at Dailymotion. Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear on […]
If you picture the traditional audience for consumer financial services, you likely see a silver-haired man or woman looking to plan for retirement and shore up their financial future. But that mental image overlooks a younger, digital-savvy generation of consumers who aren’t thinking about retirement, and aren’t accustomed to working closely with financial advisers. So […]
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While legacy brands have pre-existing preferences for specific programs or media channels and for gross ratings points (GRPs), DTC startups are uniquely suited to bring digital tactics to TV advertising. “The result for legacy brands is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at The Shipyard. In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over The Top Ad-supported streaming TV service Tubi surpassed 20 million monthly users and 94 million hours of content in May, the company said Monday. Tubi’s fortunes are important because advertisers and investors are relying on ad-enabled VOD startups to challenge the position of […]
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 million over two rounds since 2016, and has about 20 employees. And the acquisition gives LiveRamp a strong foothold […]
A bipartisan bill proposed Monday by Sens. Mark Warner, D-VA, and Josh Hawley, R-MO, aims to make big tech companies – Facebook, Google, Amazon, et al. – tell users how much their data is worth. The Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data (DASHBOARD) Act – another commendable acronym – would require […]
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice president of product at Samba TV. The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. Our post-2020 “opt-in” ecosystem includes laws such as the EU’s General Date Protection Regulation, California’s Consumer Privacy Act and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive […]
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family empire, The Bolloré Group, isn’t subject to pressures of the stock market. “When you’re privately owned, you can focus on the long term,” said the elder Bolloré’s son, Havas CEO […]
Smaato has a new CEO. The mobile supply-side platform told employees Friday morning that Ragnar Kruse and Petra Vorsteher are exiting the company they co-founded 15 years ago. Arndt Groth, who joined Smaato as president in 2017, will succeed Kruse, who had served as CEO since Smaato’s inception. Kruse and Vorsteher are handing over the […]
Luggage that tracks you – it’s a thing. Eagle Creek’s new luggage line includes a near-field communication (NFC) chip that allows its travelers to keep track of where they go and how many miles they’ve gone with their luggage. In order to take full advantage of the smart luggage, travelers place their phone within a few […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simone Chaffiotte, vice president and director, audience strategy at Carat USA. When companies arrange their marketing organizations by separating brand building and performance into distinct departments, teams often define their […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More CMO For J&J Johnson & Johnson’s first CMO Alison Lewis is out after five years on the job. But the CPG giant seems like it’s getting rid of the role altogether, according to Ad Age. In a statement, J&J said: “We have […]
The Cannes Lions International Festival of Creativity is just about over, and media, tech and marketing execs are stumbling back to the airport to begin the arduous trek home. It was a more muted festival this year. MediaLink, the Cannes Lions’ sister company, positioned a giant white tent along the pier, which served as the […]
