The destructive dreck on social platforms has brought the advertising industry to a breaking point. And so top brands, media agencies, industry associations and the platforms themselves are banding together to form the Global Alliance For Responsible Media. The organization, which launched Tuesday, will focus on making media sustainable and a force for good in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for […]
Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304 […]
If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while Oracle […]
Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended […]
Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change. […]
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Advertisers have long known that their media plans waste valuable TV impressions. A recent study by CBS and Simulmedia put that number between 47-60%. But that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read On WPP Group CEO Mark Read has largely shunned the spotlight as he focuses on simplifying the holding company’s structure. He breaks the silence in an interview with The Wall Street Journal’s Suzanne Vranica. Among other tidbits, he says WPP is still interested […]
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other […]
Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as […]
Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP and Firefox ETP. Because of the amount of change going on in the DMP landscape, the analyst firm gave particular weight to a company’s vision. […]
Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Service for existing clients will remain separate for now, but eventually they may gain access to data and research across eMarketer and Business Insider Intelligence. “We think by […]
TV buying is changing and, goodness, it seems we’re in the storm before the calm. There are different operating systems, content owners, data owners, platforms on which to buy and ways to measure. And all the vendors and MVPDs offering solutions to “simplify” everything sometimes seem to add to the complexity. This week on “The […]
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV […]
Facebook, Amazon and Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. In the wake of Sizmek’s bankruptcy filing and pending acquisition of its ad server and dynamic content optimization solution by Amazon, there’s been no shortage […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell […]
Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount. The monster round, announced Wednesday, brings the Berlin-based mobile measurement company’s total funding to $250 million. It was led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina, and existing investor Highland Europe. Previously, […]
Simulmedia, one of the OGs of data-driven TV, raised $29 million in Series E funding Wednesday. The funding will go toward research and development as Simulmedia connects to more inventory sources beyond national linear advertising, including local advertising and OTT from authenticated apps from broadcast and cable companies. The cash will also put the profitable […]
The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for digital dimes.” Since then programmatic’s reputation – and its associated revenue value to media companies – has improved dramatically. But […]
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into a handful of contenders that are “in the money,” said Kevin Mannion, chief strategy officer at the market research firm Advertiser Perceptions. And the DSP market is finally hitting that homestretch. In the latest Advertiser […]
Highsnobiety curates and recommends the latest sneakers, streetwear and men’s fashion to its readers. Now David Fischer, the founder and CEO of the 14-year-old media brand, is using that expertise to create its own ecommerce, direct-to-consumer business. Highsnobiety’s first product “drop” in May, a partnership with Prada’s streetwear imprint “Linea Rossa,” sold out of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. Without a doubt, identity is the capability du jour. It seems like identity is everywhere, and a slew of new identity players – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual […]
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow. The company also launched a suite of APIs called AgencyCloud, which hooks into local broadcasters’ sales systems like WideOrbit to streamline transactions. BuyerAssist has […]
