Music Audience Exchange (MAX), a service/tech platform that uses data to pair up-and-coming musical artists with brands, reached into the publishing world to hire Michael Provus as its Chief Revenue Officer late last December. Provus previously held the same title at Wenner Media. MAX connects upstart musicians with brands whose customers listen to the artist’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. 2019 promises to be the beginning of the next transformation in digital ad buying. RTB-driven programmatic advertising started in the late 2000s (2007-2009) and drove the initial burst in data-driven buying, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and CEO at Applift. The volume of data handled by mobile marketers is tremendous, and because of the fundamental role automated technologies play in this process, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Shawn Riegsecker may be the world’s most durable ad tech founder, but he didn’t plan it that way. Riegsecker founded Centro in 2001 to automate the manual work required to plan and buy local digital ads. After years of development, he scrapped and reengineered the platform […]
The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize online IDs to improve match rates. But industry leaders, for-profit startup and nonprofit initiatives can have very different ideas on how to solve that problem. “The question is which one of these models will gain […]
Cheddar CEO Jon Steinberg will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB). Lexus recently released the first ad written by AI – and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave of commercial 5G cellular networks, which will revolutionize smartphones and the Internet. Although the biggest societal benefits of 5G will come in areas such as remote surgery and connected cars, 5G will also be a […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. 2018 was a year of tremendous change for the advertising industry. Google’s power consolidated, AT&T debuted its ad aspirations and Facebook floundered in the court […]
Freight trains take time to build steam. That’s your metaphor for what’s to come in 2019 for the General Data Protection Regulation. “I think people were expecting a massive fine on Day One,” said Forrester principal analyst Fatemeh Khatibloo, “[but] these investigations take time.” Data protection authorities (DPAs) across Europe have their hands full fielding […]
Andy Main, head of Deloitte Digital, is a little tired of hearing people say consultancies are trying to muscle the agencies off of Madison Avenue. “I’d actually say the agencies are trying to copy the Deloitte Digitals of the world,” Main said. “And when someone copies you, I guess you should be flattered.” Unlike Accenture, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. Banner ads have reigned over programmatic for years. Although demand-side platforms have been furiously expanding into emerging formats such as connected TV (CTV), digital out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. F Is For Fake Last year was a point of “inversion” for the Internet, which has become oversaturated with malicious nonhuman traffic, ad fraud, fake news, falsely reported metrics and other forms of digital unreality, according to a New York Magazine story. It was […]
Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and […]
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and created new demand for addressable media. And even as ad tech companies embrace higher levels of transparency, every layer peeled reveals more auction tricks and data dealings, like bid caching […]
In 2018, digital media startups crashed and burned, unable to sustain their business models amidst changing social media algorithms, fickle readers and advertisers. Facebook’s fickleness sunk LittleThings and Mic, and contributed to layoffs at Upworthy. When the social network stopped reliably sending readers its way, those publishers couldn’t hang on. Mic first saw traffic from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As 2018 comes to a close, we’ve seen a number of positive trends giving ad tech more hope than ever moving into 2019, including […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased interest in the programmatic supply chain. They wanted to know the rules of programmatic auctions and the fees involved in advance, not find out hidden practices afterwards. They also wanted to know where to tread […]
AdExchanger’s opinion columns present sharp arguments that illuminate specific industry challenges and provide critical insight that can help readers do their jobs better. The very best columns are engaging, on-point and fun to read. Our 10 most popular op-eds of 2018 below delivered on each count. We have to give a gold star to Martin […]
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses. The […]
Listening to podcasts can be an ideal way to pass the time during the holidays, a pleasant distraction while wrapping presents or giving the dog its fourth daily walk to escape hearing your nephew Brandon wearily explain another meme to the old folks. We’re here for you. Below are eight of our most popular podcast […]
“Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elgin Thompson, managing director at Digital Capital Advisors. For brands, vendor consolidation will come into sharper focus in 2019. Sixty-four percent of respondents in a Sizmek survey of 522 marketing […]
JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. “There’s been a hell of a pullback investing in anything that remotely smells like ad tech,” according to Tolman Geffs, co-president of investment bank Jordan, Edmiston Group Inc. But that’s not as dire […]
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa Claus. Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phase […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. It is usually this time of year when industry experts get nostalgic and look back or look forward and make bold […]
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games. “There’s a misconception that the gaming audience is just kids,” said Brian Ames, president of Activision Blizzard Media (ABM), an advertising division housed within game publishing giant King. “The reality is, though, that gamers are […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, chief revenue officer at Yieldmo. The race for automation and data targeting has done wonders to help marketers better refine customer segmentation and more quickly optimize media for performance. I think the […]
