“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jenny Darroch, dean and professor of marketing and entrepreneurship at the Peter F. Drucker and Masatoshi Ito Graduate Online School of Management, Claremont Graduate University. In the wake of the […]
After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year. He joined the media agency at a time when it was trying to bring content closer to media, and parent Omnicom was encouraging more collaboration among its agencies. “The work we’re doing creatively has to be […]
Aside from dedicated fans, most people who show up to a concert never hear from the band again. That fleeting relationship poses a challenge for musicians. How can they get people to come to their next concert? Or buy merch? Hurdl is solving that problem with connected LED wristbands, which live event attendees activate using […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Media Roll-Up In an interview with The New York Times, BuzzFeed CEO Jonah Peretti mused about a possible roll-up digital of digital media companies. The obvious candidates would include BuzzFeed, Refinery29, Vox Media and Group Nine. Benefits could include larger payments from social […]
Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed. iHeartMedia has been working with Jelli since 2015 to power its private marketplace, SoundPoint, which represents programmatic inventory on its 850 broadcast radio stations. Jelli also powers Katz Expressway, the independent programmatic marketplace run by radio […]
The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company called […]
Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday. Programmatic display advertising will clear $70.2 billion this year, according to the report, […]
Digitally-native direct-to-consumer brands are super-smart performance marketers, but they also appreciate the importance of branding – and they’ve been spending big on out-of-home advertising, particularly in the New York subway system. “The MTA is very excited,” said Erica Amatori, director of marketing at Burrow, a less than two-year-old DTC customizable sofa brand headquartered in Manhattan. “They’ve […]
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The direct-to-consumer (DTC) space may have begun with Warby Parker, Dollar Shave Club and other pioneers, but it is populated today with brands […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. B2B marketers are usually last to play with fancy new ad tech toys. Cross-device matching, data management platforms, header bidding – all the good stuff […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent Republicans […]
Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. As programmatic media enters its second decade – and a wave of consolidation, fire sales and amalgamations of ad tech stacks change the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Direct NBCUniversal is gunning for direct-to-consumer dollars. Beginning next year, the broadcaster will add a roster of DTC brands with the agency Giant Spoon. “As these brands mature, they need to scale – and they are acknowledging to get that reach, there’s one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and founder at Ad Lightning. An open ecosystem offers enormous benefits and has sped the pace of innovation in the digital ecosystem. This openness made digital advertising […]
The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements, […]
Instagram is shopping for its share of holiday dollars. On Thursday, Facebook’s much-cooler sibling added three new features designed to help people browse, discover and save items more easily. A lot must happen before someone buys, and while shopping can be a by-product of spending time on Instagram, people aren’t there to fill their cart […]
Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed also valued platforms in areas like proactively shared insights and reporting – categories where Google didn’t perform as well as its competitors. “Google is the clear leader,” said Kevin Mannion, chief strategy officer at Advertiser […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environment […]
Another holding company top dog is leaving the park. The first was Publicis Groupe’s Maurice Lévy in 2017. Then it was WPP’s Martin Sorrell in April, followed by MDC Partners’ Scott Kauffman in September. And on Wednesday, Dentsu Aegis Networks CEO Jerry Buhlmann also announced his exit. This week on “The Big Story,” the gang […]
Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut. S4 Capital reported its first-ever earnings as a public company Wednesday, following its reverse takeover of Derriston Capital in April. Q3 revenue grew 45% to $33 million and rose 48% to $94 million for the first nine months of the year. […]
Dentsu Aegis CEO Jerry Buhlmann will step down at the end of the year, after eight years on the job. He will be succeeded by Dentsu Aegis chairman Tim Andree, a former professional basketball player, who has been with the company since 2006 and will combine the chairman and CEO roles. Buhlmann – who will […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pierre-Marc Diennet, director of product innovation at Lotame. The current value of agency holding companies is their buying power. They achieve volume pricing by buying huge swaths of inventory in advance and […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured […]
As anyone who’s ever consulted “Dr. Google” for a medical condition knows, the Internet can be an incredibly helpful place to find health information. But once people find their answer on WebMD, where can they go next? People with long-term medical issues want support from others dealing with their conditions, not just definitions. The Mighty […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” than […]
