“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. TV’s transformation is often measured by all the ways it has adapted elements of digital media buying. Granular people-based targeting, outcomes measurement and real-time transactions are the signs of growth and progress. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely […]
Instead of using media to drive sales, Campbell’s wants to help people cooking at home during COVID-19 use its products – and enjoy themselves in the process. The CPG has kicked off a campaign across Group Nine Media properties that teaches how to use its family of products, which include Campbell’s soup, Prego pasta sauce, […]
April 20 – or 4/20 – the biggest day on the cannabis enthusiast’s calendar, was a muted affair this year. But despite canceled events and socially-distanced smoking, the demand was still there, said Cory Rothschild, SVP of brand marketing at Cresco Labs, a publicly traded multistate cannabis company based in Illinois, where recreational weed became legal on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Upfronts and structured rate cards have long existed in advertising with the purpose of creating more value in partnerships between advertisers and publishers. […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]
No company in the world is better positioned than Amazon to emerge from the coronavirus pandemic stronger. Most advertising companies suffered a painful contraction in March. But Amazon’s advertising revenue was up by about 40% in Q1 compared to the year before, accounting for most of the $3.9 billion Amazon earned in its “Other” business […]
This week on The Big Story, we delve into Google’s Q1 earnings to get an early sense of how the pandemic has impacted the world’s biggest ad supplier. Like others in the industry, the good vibes at the beginning of 2020 soon soured as the pandemic took hold of our way of life. The loss […]
While the coronavirus pandemic hit all of Comcast’s businesses in Q1, its impact on ad revenue differs across NBCU, Sky and its Xfinity cable unit, the company revealed Thursday. And as with every other company in the world, Comcast expects to experience much more severe effects in the next quarter. Higher prices stems NBCU’s losses […]
AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler reports to John Stankey, AT&T’s new CEO. “Xandr and WarnerMedia have always worked hand-in-hand to benefit our incredible advertising partners,” McDonald said in a statement. […]
The story of Twitter’s first quarter is familiar: a strong start to the year … and then a rapid ad revenue decline in March as COVID-19 began to take hold. Twitter posted modest growth in Q1, a 3% YoY increase to $808 million, while total ad revenue was $682 million, up $3 million compared to […]
One month ago, 24% of ad buyers had paused their campaigns, according to an IAB survey on how COVID-19 has impacted spend. That number has since increased to 37% of buyers, according to the trade org’s latest survey. Overwhelmingly, those who are now pausing their spend had not yet decided whether or not to do […]
Publicis Groupe released an outcomes-based solution on Thursday aimed at midsize companies (MSBs) that provides a money-back guarantee. “If the desired KPI isn’t met, we’ll refund 100% of the client’s entire investment,” said Bryan Kennedy, CEO of Epsilon, which is powering the solution, called The Pact, for its new parent company. There are around 200,000 […]
David Jones is CEO and founder of brand tech firm You & Mr Jones – but he’s also become the family CTO. With a global company to run and four kids (aged 8, 12, 15 and 17) all doing the remote learning thing, the Jones home runs on Wi-Fi. But it’s also important to disconnect. After […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augie Ray, vice president analyst, customer experience and marketing, at Gartner. Brands are struggling with what to say in advertising and outbound communications during the COVID-19 pandemic. The desire to be […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]
Facebook is far from immune to the economic effects of the coronavirus – but it’s doing fairly well, all things considered. The stock spiked more than 18% after hours on Wednesday on news that ad revenue grew 17% in the quarter YoY to $17.44 billion, which was better than expected. Still, ad revenue cratered over the […]
Retail foot traffic and recessions be damned, people need to snack. That fact has boosted Mondelēz, despite the coronavirus crisis and economic downturns. And, unlike in previous recessions, Mondelēz is investing to win market share, instead of cutting spend to protect the bottom line, CEO Dirk Van de Put told investors on a quarterly earnings […]
WPP is slogging along with the rest of the agency market. Q1 like-for-like revenues were down 3.8% to $3.5 billion, the company said Wednesday. In North America, WPP’s largest market, like-for-like revenue was down 1.9% to roughly $1.2 billion. Grey, GroupM and VMLY&R all grew in the region, but revenues began to sag across the […]
Quick-service restaurants have only recently embraced online pickup and delivery. These new systems are now being adopted at a breakneck pace as the coronavirus forces the world to shift to contactless delivery. COVID-19 is accelerating existing QSR trends around use of technology to enable contactless delivery, said Yum! Brands CEO David Gibbs during the company’s […]
With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus […]
It’s a truism now: “The world will never be the same.” But how will it change, exactly? This week on AdExchanger Talks, Digital Capital Advisors CEO Jay MacDonald draws on his long experience as a founder, media executive and M&A adviser to offer predictions on how COVID-19 will transform marketing and technology. Winners: e-commerce, streaming, […]
2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the […]
With multiple brands centered on food and home, Meredith has been providing help and inspiration to people sheltering in place during the coronavirus pandemic. During the first two weeks of April, traffic for Meredith’s food brands – Allrecipes, EatingWell, MyRecipes and Food & Wine – surged 117%. Traffic to its home and garden brands, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]
Alphabet had a surprisingly strong performance in Q1 2020, with revenues up 13% from last year to a total of $41.2 billion, according to the company’s earnings report on Tuesday. YouTube revenue passed $4 billion in Q1, up from $3 billion a year ago. But Google is preparing for a much tougher Q2. “Q1 was […]
OpenX said Tuesday it has laid off, furloughed or cut hours for 15% of its employees. Most of that percentage were layoffs and furloughs, and the number of people whose hours were cut was small, the company said. OpenX reduced the salaries of its leadership team by 15% to 20%. CEO John Gentry said he […]
