“Can the TV upfronts work in digital, too?” This is a question the Wall Street Journal’s Nina Lawrence gets to consider after she and her WSJ team present their wares at today’s Digital Content NewFronts, produced by the IAB. With only five months under her belt as VP of Global Marketing and Advertising Sales, after […]
The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark […]
Pasadena, California-based Perfect Market has had a ringside seat while its publisher clients have battled to keep revenues flowing as an important slice of ad spend has moved to audience-based, programmatic campaigns. Consequently, in the past couple of years, Perfect Market CEO Julie Schoenfeld says her 60-person company has gone from helping publishers monetize content […]
MailOnline’s site is an endless broadsheet of breaking news, tabloid gossip and tawdry thrills (pictured: the money a stripper makes in just ONE shift – and it’s more than most people make in a month). Some might consider this publishing format tailor-made for real-time bidding. But the site, which has its own dedicated editorial and […]
Falling ad revenues hurt Gannett in Q1, even as the company enjoyed the fruits of its paywall strategy. Digital revenues and the completed national rollout of its all-access content subscription model contributed to Gannett’s 1.6% increase in overall revenue for the first quarter 2013. Total revenues were $1.2 billion, while advertising revenues accounted for $526.5 […]
Minneapolis’ Star Tribune has been a relatively early and aggressive adopter of programmatic ad sales. The newspaper site has just finished a re-installation of Google DoubleClick’s DFP system as part of a wider effort to expand its own Advantage program, which covers real-time biddable inventory and targeting. The basic promise of Star Trib’s Advantage is […]
Last October, European social gamer Spil Games began shifting away from direct sales to completely programmatic by automating ad buys across its 46 local gaming sites network. The company is attempting to grow its business in the rest of Europe, Russia and Asia as well as the US, claiming an average active user base of […]
Yahoo has reported it’s Q1 2013 results. Get the release here. And, the earnings call slides (PDF). Display “Highlights” from the release: GAAP display revenue was $455 million for the first quarter of 2013, an 11 percent decrease compared to $511 million for the first quarter of 2012. Display revenue ex-TAC was $402 million for […]
Condé Nast enjoyed a 3.3% growth in ad pages last quarter, according to the Publishers Information Bureau. While modest, this was the company’s highest Q1 ad page gain – typically a weak ad quarter following the heavy holiday spending period – in five years. Condé Nast Chief Revenue Officer Lou Cona and VP of Corporate Partnerships Josh […]
Business Insider, the chief digital tabloid with its screaming headlines, bold commentary and incessant slideshows, attracts a lot of pageviews, controversy and ad spending. But the mix has left it grasping for profitability. Now, with Jeff Bezos’ venture capital group leading a $5 million funding round — bringing the total raised to $18.3 million over […]
