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»Jim Follo

Still Vexed By RTB Impact, NYTCo Tweaks Paywall And Video Strategies

The New York Times Co. CFO Jim Follo reiterated a point he's been making on earnings calls since last year, namely that "premium" digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark... Continue reading »
by David Kaplan // April 25th, 2013 //
»

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