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»NYTCo

NYTCo Still ‘Challenged’ By Programmatic, Mobile Ad Revenues Lag

The New York Times Co.’s digital ad revenue continued to slide in Q3 as, for the first time in recent years, print actually performed better. CEO Mark Thompson sought to put that contrast in context, saying that it was more a sign that the company had been able to arrest print losses as it works… Continue reading »
by David Kaplan // October 31st, 2013 //
»
NYTCo Digital Dollars Slip Again, Attributed To ‘Complexity, Fragmentation’

While the New York Times Co.’s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a “complex and fragmented” marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In… Continue reading »
by David Kaplan // August 1st, 2013 //
»
NYTCO Earnings Preview: Digital Ads Expected To Drop 2 To 5%

During the NYTCo’s Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher’s display ad sales, particularly mobile, but analysts don’t expect a change any time soon. For now, it looks like more of the same, particularly for the company’s display ad sales, which fell 4% in Q1.… Continue reading »
by David Kaplan // July 31st, 2013 //
»
Still Vexed By RTB Impact, NYTCo Tweaks Paywall And Video Strategies

The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark… Continue reading »
by David Kaplan // April 25th, 2013 //
»
Direct Sale Fail: Display Share Slips Away As Publishers Wrestle With Programmatic

Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be… Continue reading »
by David Kaplan // November 14th, 2012 //
»
quadrantONE’s Diez: ‘Content Is Less Relevant Than Scale? You’re Mistaken’

Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom… Continue reading »
by David Kaplan // July 26th, 2012 //
»
 

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