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»Kevin Ryan

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The Facebook Boycott For The Rest Of Us

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Surviving without Facebook should be easy for any advertiser to do. From a success measurement perspective, it should be just another interchangeable channel on... Continue reading »
by AdExchanger // July 24th, 2020 //
»
Bezos Leads Business Insider's Latest Round - But The Pressure's On PubMatic

Business Insider, the chief digital tabloid with its screaming headlines, bold commentary and incessant slideshows, attracts a lot of pageviews, controversy and ad spending. But the mix has left it grasping for profitability. Now, with Jeff Bezos' venture capital group leading a $5 million funding round -- bringing the total raised to $18.3 million over... Continue reading »
by David Kaplan // April 5th, 2013 //
»
E-Commerce Dollars Are Driven More By 'The How,' Not 'The What'

When it comes to e-commerce, there's Amazon and then there's everybody else. Whether a retailer specializes in flash sales or in subscription-based, curated "boxes of merchandise," all companies in the space are defining themselves against what Amazon has achieved and what it, as general go-to for everything from books to music to household items, can... Continue reading »
by David Kaplan // November 27th, 2012 //
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