Google’s search engine may eventually reward Web sites that use encryption and if it does, advertisers may find themselves cut off from useful data. Matt Cutts, the head of Google’s Webspam team, hinted at the recent SMX West conference hosted by Search Engine Watch editor Danny Sullivan that Google is indeed considering revising its search […]
The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display inventory on YP’s ad network. YP claims to have more than 300 publishers on its Local Ad Network, including AOL, Yahoo and Pandora. “With display, […]
Conventional wisdom holds that real-time bidding (RTB) transactions should occur within 60-to- 100-milliseconds. As more bids compete for impressions in the open RTB ad auction environment, lower lag time between various computing outputs means higher bid completion rates. Consequently, reducing latency is a large consideration in developing RTB algorithms. Some RTB players like AppNexus address […]
Kantar Media SRDS has added programmatic digital ad inventory to its media planning platform, which aggregates advertising rate card information for a wide range of supply sources. It’s another indicator of how demand for “programmatic direct” continues to transform the traditional planning and buying process. WPP Group-owned Kantar is partnering with supply-side platforms (SSP) PubMatic, […]
Facebook’s Atlas Advertiser Suite is laying the groundwork to support “programmatic direct” buys for Microsoft inventory. Beginning in early 2015, Atlas will begin supporting programmatic purchases of Microsoft ads directly through the Atlas interface. Atlas customers will be able to query avails in Microsoft’s ad serving system and reserve guaranteed buys programmatically. Over time the […]
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in determining whether an ad was actually seen. However, a number of industry execs say the problem is far from solved in display (let alone video, which still lacks a common […]
One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we […]
Ben Edelman and Blinkx can’t get enough of each other. Three months after Edelman – an associate professor at Harvard – swatted ad tech firm Blinkx for allegedly deceptive adware install practices, and three weeks after Blinkx hit back with a point-by-point rebuttal that also called out Edelman’s financial ties to clients who have shorted the […]
With the rise of video and native ad formats, traditional display ads don’t get a lot of love in media buyer circles. But they do get plenty of money, as a new ZenithOptimedia forecast makes clear. Spending on standard display ads (i.e. desktop banners) will rise 16% in 2014, “boosted by the revolution in programmatic […]
Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt […]
