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»burst media

Ben Edelman Vs. Blinkx, Round 3

Ben Edelman and Blinkx can't get enough of each other. Three months after Edelman – an associate professor at Harvard – swatted ad tech firm Blinkx for allegedly deceptive adware install practices, and three weeks after Blinkx hit back with a point-by-point rebuttal that also called out Edelman's financial ties to clients who have shorted the... Continue reading »
by Zach Rodgers // April 10th, 2014 //
»
Blinkx And You Won't Miss It: Video Firm Still Hiring And Acquiring

Earlier this month, online video distributor Blinkx bought video ad platform Grab Media, which had been viewed as a Yahoo acquisition target.It was the company's second ad-related acquisition, following the purchase of Burst Media two years ago. Suranga Chandratillake, Blinkx's chief strategy officer who co-founded the company in 2004, says both acquisition's were driven by... Continue reading »
by David Kaplan // August 22nd, 2013 //
»
DSPs Stole Ad Networks' Thunder In Q4, At Least On Retail Sites

Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap,... Continue reading »
by Kimberly Maul // February 18th, 2013 //
»
Burst Media CEO Coffin: The Publisher Is The Ad Network's Customer

Jarvis Coffin is the CEO of Burst Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they're inventory is being cannibalized? JC: Ad networks need to decide that the publisher is the customer and then do business with them on that basis. That means a relationship... Continue reading »
by AdExchanger // April 16th, 2009 //
»
Ad Exchange News Links for Wednesday, March 18

It's been a while since we served up linkage. So, here we go - ad exchange-related news. Financial Times writer, John Gapper, says that skepticism reigns regarding online ad exchanges - only for the uninformed, John. But, opposing viewpoints are always welcome here at AdExchanger.com. Apparently, big brands and newspaper sites may "shun" the advertising... Continue reading »
by AdExchanger // March 18th, 2009 //
»

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