Home Ad Exchange News Ad Exchange News Links for Wednesday, March 18

Ad Exchange News Links for Wednesday, March 18


Ad Exchange News LinksIt’s been a while since we served up linkage. So, here we go – ad exchange-related news.

Financial Times writer, John Gapper, says that skepticism reigns regarding online ad exchanges – only for the uninformed, John. But, opposing viewpoints are always welcome here at AdExchanger.com. Apparently, big brands and newspaper sites may “shun” the advertising exchange model.

For you stock pickers, ValueClick, an ad exchange and network company, is now looking good as a stock market “buy” according to Seeking Alpha and financial analyst, Bernstein. Ad-related companies WPP Group and Publicis are also mentioned as hot stock properties. Boo-yeah.

The Seattle Post-Intelligencer (greatest name for a newspaper) has gone digital and announced that it will not only be selling display through Yahoo! for seattlepi.com, but also selling Yahoo!’s and other digital partners’ advertising tools – or as Seeking Alpha put it: “aggregating services for local advertisers to prove out a new business model entirely.” Take note: that’s a publisher-as-an-agency – kinda like what we’re saying. Everybody’s going to be buying and selling on the exchange.

More from Erik Sass of MediaPost on newspaper’s “expanding digital platforms.” And, the Charlotte Observer reports it will be on Yahoo’s APT Platform in April.

Emily Steel of The Wall Street Journal covers talks about WPP Group and Google’s efforts to move forward with engagement mapping or attribution initiatives to help advertisers understand ad effectiveness online and in traditional environments. The $4.6 million investment by both companies sounds like an angel round. (No WSJ subscription? Try MediaPost.) With the nation’s top universities involved, too, hopefully the brainiacs can come up with an interesting case study or two that will encourage advertisers to move more budget online.

Burst Media launched its “AdConductor Inventory Exchange.” Whoa, did somebody say “exchange”? Why, yes. The new Burst-flavored exchange “offers advanced demographic and geographic targeting capabilities and additional audiences for remarketing and retargeting” among other features. More aerodynamic graphics on the AdConductor site.

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The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.