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»yahoo apt platform

Hiring Frenzy – PubMatic and Brand.net; Spanfeller Publisher Manifesto; Eyeblaster Dwell Time Ad Study

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Hires Peter Kafka of All Things D reports that Andrew Rutledge, who had been in charge of publisher sales for DoubleClick for the past year, has moved to yield optimizer, PubMatic, and assumed a similar role. (Read the release.) Josh Wetzel from eBay… Continue reading »
by AdExchanger // August 25th, 2009 //
»
X+1 Raises New Funds; New KB(S)P CEO; Ad Network Traffic Marketplace Gets DoubleVerify-ed; Specific Media Blows Out 10 Candles

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Gets More Cash [x + 1] (read CEO John Nardone’s AdExchanger.com Q&A here) has received $2 million in additional funding according to PaidContent.org’s Tameka Kee. SEC filing here. kirshenbaum bond + partners Hires New CEO Fresh on the heels of news that MDC… Continue reading »
by AdExchanger // August 18th, 2009 //
»
Ad Exchange News Links for Wednesday, March 18

It’s been a while since we served up linkage. So, here we go – ad exchange-related news. Financial Times writer, John Gapper, says that skepticism reigns regarding online ad exchanges – only for the uninformed, John. But, opposing viewpoints are always welcome here at AdExchanger.com. Apparently, big brands and newspaper sites may “shun” the advertising… Continue reading »
by AdExchanger // March 18th, 2009 //
»
Yahoo! Starts Retargeting Search With Display Ads

Amidst the hoopla of the IAB Conference in Orlando, Florida, Yahoo! SVP of Advertising Joanne Bradford says the company plans to leverage its search technology and display ad inventory by implementing retargeting capabilities. Retargeting allows advertisers to re-target a user with an ad after they have been cookied while visiting an advertiser-specified page. In this… Continue reading »
by AdExchanger // February 25th, 2009 //
»
 

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