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»YP.com

YP, OpenX Join Forces In Programmatic Deal

The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display inventory on YP’s ad network. YP claims to have more than 300 publishers on its Local Ad Network, including AOL, Yahoo and Pandora. “With display,... Continue reading »
by Judith Aquino // April 22nd, 2014 //
»
YP Boosts Location-Based Ad Capabilities With Sense Networks Buy

Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based ad targeting capabilities. Sense Networks analyzes data sets such as the latitudinal and longitudinal information in ad requests from mobile apps to help advertisers target mobile users. Its offerings include... Continue reading »
by Judith Aquino // January 6th, 2014 //
»

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