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»SRDS

Kantar Media Borrows Groupon Model By Emailing Programmatic Offers

A planner could sift through the thousands of private marketplace packages available on media platforms to help a client buy placements for a Mother’s Day sale. Or she could open up Kantar Media’s email on Mother’s Day and find a curated list of packages, including pricing information. Presto! Insta-plan. WPP-owned Kantar Media officially launched its... Continue reading »
by Sarah Sluis // April 28th, 2015 //
»
Rate Card Aggregator Kantar Media SRDS Goes Programmatic

Kantar Media SRDS has added programmatic digital ad inventory to its media planning platform, which aggregates advertising rate card information for a wide range of supply sources. It's another indicator of how demand for "programmatic direct" continues to transform the traditional planning and buying process. WPP Group-owned Kantar is partnering with supply-side platforms (SSP) PubMatic,... Continue reading »
by Chris Swanicke // April 16th, 2014 //
»

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