“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yigael Chetrit, global CTO at SRDS. Privacy regulations are moving quickly, and publishers need to make decisions about the kind of data to collect and how to monetize it. But […]
M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]
A planner could sift through the thousands of private marketplace packages available on media platforms to help a client buy placements for a Mother’s Day sale. Or she could open up Kantar Media’s email on Mother’s Day and find a curated list of packages, including pricing information. Presto! Insta-plan. WPP-owned Kantar Media officially launched its […]
Kantar Media SRDS has added programmatic digital ad inventory to its media planning platform, which aggregates advertising rate card information for a wide range of supply sources. It’s another indicator of how demand for “programmatic direct” continues to transform the traditional planning and buying process. WPP Group-owned Kantar is partnering with supply-side platforms (SSP) PubMatic, […]
