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»marketing attribution

TUNE Plans To Expand Its Product Team With $27 Million In Series B

App attribution company TUNE is dog-earing a significant chunk of a new funding round to go on a hiring spree. Announced Thursday, the Series B cash injection was led by Icon Ventures (which happened to have rebranded from Jafco Ventures on Monday), with contributions from Performance Equity Management and Accel Partners, the latter which also... Continue reading »
by Allison Schiff // January 29th, 2015 //
»
Dell Streamlines Marketing Spend Through Attribution

One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we... Continue reading »
by Judith Aquino // April 11th, 2014 //
»

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