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»pivotal research

Brian Wieser Leaps From Pivotal Research To Global Role At GroupM

Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday. He will report to GroupM CEO Kelly Clark. It might seem like an odd time to jump to an agency, given the volatility of the industry and the epic amount... Continue reading »
by Ryan Joe // February 6th, 2019 //
»
Analyst Brian Wieser Takes On Ad Tech’s ‘Big Two,’ Criteo And The Trade Desk

On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first ad tech stocks. Wieser covers large entities across the media and marketing sectors. His smallest previously was Interpublic Group, which has a $10 billion market cap. But when investors began asking him more about ad... Continue reading »
by Alison Weissbrot // July 9th, 2018 //
»
Podcast: Brian Wieser’s Word To The Wise

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Brian Wieser has been called the most quoted man in advertising, and that’s probably true. The Pivotal Research analyst is routinely quizzed by reporters, ad CEOs and investors for his thoughts on a wide range of companies in the space, including tech platforms, media companies and... Continue reading »
by Zach Rodgers // May 3rd, 2018 //
»
2017: The Year The Holding Companies Fell To Earth

The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst... Continue reading »
by Alison Weissbrot // December 29th, 2017 //
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WPP H1 2016: Xaxis Grows Rapidly Despite Transparency Drama

Xaxis, despite scrutiny of its principal-based buying methods in the ANA’s June report, will grow at a forecasted rate of 25% year over year, WPP said on an investor call Wednesday. Based on the holding company’s H1 earnings report, neither WPP nor Xaxis have yet taken a major hit from the ANA’s findings. Advertising and... Continue reading »
by Alison Weissbrot // August 24th, 2016 //
»
Omnicom Q2: Fraud Slows Digital Growth, Fallout From ANA Report Looms

Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group during the holding company’s Q2 2016 earnings call on Thursday morning. “While [advertisers] are continuing to grow their digital budgets, there is a tap at the brakes in that space as some... Continue reading »
by Alison Weissbrot // July 14th, 2016 //
»
ZenithOptimedia: 2014 A 'Banner' Year Thanks To RTB, Display Will Eclipse Search By 2016

With the rise of video and native ad formats, traditional display ads don't get a lot of love in media buyer circles. But they do get plenty of money, as a new ZenithOptimedia forecast makes clear. Spending on standard display ads (i.e. desktop banners) will rise 16% in 2014, "boosted by the revolution in programmatic... Continue reading »
by Zach Rodgers // April 7th, 2014 //
»
Analyst: Trading Desks In Pole Position As Programmatic Grabs One-Fifth Of Non-Search Spend

"Trading desks, which include WPP’s Xaxis, Publicis’ Audience on Demand, Omnicom’s Accuen and Interpublic’s Cadreon, probably deployed $2 billion of online spending in the US last year, up from around $1bn in 2012 and may spend up to $3bn in 2013. This represents a substantial change in the context of a market which saw $18... Continue reading »
by Zach Rodgers // July 23rd, 2013 //
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