Data Privacy Roundup

Although website tagging doesn’t get much attention, it’s a key element of first-party data capture and post-cookie measurement, says Karen Stocks, Google’s VP of global measurement.

Putting aside the bureaucracy of it all, what do ad tech companies need to know about the risk assessment rules being established by the California Privacy Protection Agency?

Yes, Google pushed back the deadline twice. But barring action by the UK’s competition regulator, which has oversight over Google’s rollout of the Privacy Sandbox, third-party cookies in Chrome are dunzo.

What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure.

Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to develop standards and best practices that strike the tricky balance between consumer privacy and preserving addressability.

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite statement applies to contextual advertising. Because, online at least, the definition can be … rather fungible. As the Federal Trade Commission noted in […]

Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.

Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

European regulators are losing their patience with companies that attempt to use legitimate interest as their legal basis for processing personal data. Meta is learning this the hard way.

Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities and their antitrust counterparts must collaborate and compare notes.