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»PCH

The Demise Of Third-Party Cookies Means Brands And Publishers Must Get Closer To Consumers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Moore, head of business development at Publishers Clearing House Media. In the last year, Google, Apple and Mozilla have clamped down on third-party cookie tracking in their Chrome, Safari and Firefox browsers, adding... Continue reading »
by AdExchanger // September 6th, 2019 //
»
Publishers Must Go Further To Capitalize On Engagement

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital at Publishers Clearing House. Advertisers know that engagement metrics matter most when establishing ROI on digital ad spend. But engagement metrics themselves are still relatively nascent. Publishers have started to... Continue reading »
by AdExchanger // November 9th, 2018 //
»
Publishers Clearing House Rises Up With Deterministic Data

When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses its parent’s deterministic data sets to power media campaigns. This value prop is becoming more attractive as agency trading desks move to buying through private marketplaces and evaluating success through benchmarks like... Continue reading »
by Sarah Sluis // June 8th, 2016 //
»
Publishers Clearing House Has Ad Tech On The Mind With Command IQ Acquisition

Publishers Clearing House (PCH) and Liquid, its digital advertising arm, are on an ad tech tear. Less than a year after buying mobile programmatic company Plethora in December, PCH has snapped up marketing automation company CommandIQ. Liquid, then called Liquid Wireless, was itself acquired by PCH in 2012 as part of Publishers Clearing House’s efforts... Continue reading »
by Allison Schiff // August 12th, 2015 //
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Publishers Clearing House Goes After Mobile Users With Ad Optimization Engine

Sweepstakes giant and direct marketer Publishers Clearing House (PCH) is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences. The Port Washington, NY-based company today launched its new mobile ad optimization engine, called Chrysalis. More than 25% of existing customers and at least half... Continue reading »
by Judith Aquino // November 4th, 2013 //
»

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