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»Mindshare Trading Desk

Publishers Clearing House Rises Up With Deterministic Data

When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses its parent’s deterministic data sets to power media campaigns. This value prop is becoming more attractive as agency trading desks move to buying through private marketplaces and evaluating success through benchmarks like... Continue reading »
by Sarah Sluis // June 8th, 2016 //
»
 

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