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»chris moore

The Dirty On Clean Room Services; Are Publishers Paying For Their Paywalls?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Rooms Get Messy The point of clean room tech is to safeguard user data by limiting access to that data while still allowing it to be queried for analytics or ID matches. But does the proliferation of clean room services – and the… Continue reading »

by AdExchanger // April 15th, 2022 //
»
The Demise Of Third-Party Cookies Means Brands And Publishers Must Get Closer To Consumers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Moore, head of business development at Publishers Clearing House Media. In the last year, Google, Apple and Mozilla have clamped down on third-party cookie tracking in their Chrome, Safari and Firefox browsers, adding… Continue reading »

by AdExchanger // September 6th, 2019 //
»
 

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