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»online behavioral advertising

The FTC Seeks Clarity On Cross-Device Tracking – But Opt-Out Remains A Murky Mire

If policymakers, academics, privacy researchers and technologists have trouble making sense of the cross-device landscape, what chance does the average consumer have? Even the tech-savvy crowd that gathered in Washington, DC, for the cross-device workshop hosted by the Federal Trade Commission on Monday admitted they don’t always have their finger on the pulse, try as… Continue reading »

by Allison Schiff // November 16th, 2015 //
»
The Ethical Issues with 3rd Party Behavioral Tracking

“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Last week, executives in the digital ad ecosystem provided their thoughts about online behavioral advertising and, specifically, “If a consumer asked you ‘Why is tracking good?’, what would you say?” Read it. Today, TRAFFIQ Chief Product Officer Eric Picard… Continue reading »

by Ad Traders // October 31st, 2011 //
»
 

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