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Articles By Staff
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OPINION: On TV & VideoHow To Grade An Addressable TV Beta
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get nerdy about tech and addressable TV – which should interest you if you like scale, and progress and profitable new markets. First, advertising […]
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WarnerMedia Preps For a Streaming-Focused Reorg; Trump Bans WeChat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec, […]
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Microsoft Could Take Over TikTok's Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has expanded to the app’s entire global business outside of China, including its operations in India and Europe, Financial Times reported. Previously, the takeover bid just covered TikTok’s business in the United States, Canada, Australia and […]
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OPINION: On TV & VideoThe Return to Live Sports Will Force TV Advertisers To Rethink Their Approach
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry, […]
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OPINION: Data-Driven ThinkingAn Open Letter To Apple: Thank You For Throwing The Industry In Flux
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, co-founder and CEO at Incrmntal. Dear Apple, During the last WWDC conference you threw a bomb and put the in-app performance marketing world in flux by making the […]
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Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to […]
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OPINION: Data-Driven ThinkingPreparing For Life Without Mid-Roll
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nadav Dray, VP Operations at AnyClip. As of Aug. 5, Google’s Chrome browser will begin blocking traffic from sites that are not compliant with the latest standards from the Coalition […]
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Ad Industry Forms Coalition To Promote Addressability; ViacomCBS Embraces CTV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]
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OPINION: Data-Driven ThinkingBuilding A Better Content Machine: The Scorecard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. It’s time to move beyond one-off pieces of content. Sure, interesting singular pieces can pique visitor interest. But […]
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Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid, […]