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»Capgemini

Madan Sundararaju, vice president of the M&E sector at Capgemini Americas.
Traditional Media Players Can Become Data-Driven. Here’s How

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Madan Sundararaju, vice president of the M&E sector at Capgemini Americas. You’ve heard it before: The pandemic accelerated massive shifts in the marketing industry. Budgets fell from 10.2% of total… Continue reading »

by AdExchanger Guest Columnist // June 6th, 2022 //
»
Bibhakar Pandey headshot
Building A Better Content Machine: The Assembly Line

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. A content assembly line is exactly what it sounds like: a series of progressive steps to create and… Continue reading »

by AdExchanger // September 1st, 2020 //
»
Bibhakar Pandey headshot
Building A Better Content Machine: The Scorecard

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. It’s time to move beyond one-off pieces of content. Sure, interesting singular pieces can pique visitor interest. But… Continue reading »

by AdExchanger // August 4th, 2020 //
»
How Four Agency Holding Companies Are Upping Their Consulting Skills

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy… Continue reading »

by Alison Weissbrot // October 25th, 2017 //
»
 

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