• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»WeChat

What Trump’s TikTok Ban Could Mean For Advertisers

The TikTok saga continues. The New York Times reports that Chinese-owned TikTok and WeChat will be removed from all United States app stores (all two of them) starting Sunday, Sept. 20, as per an executive order from the Trump administration issued Friday morning. Read the full executive order from the Commerce Department. The order will... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it... Continue reading »
by AdExchanger // August 13th, 2020 //
»
WarnerMedia Preps For a Streaming-Focused Reorg; Trump Bans WeChat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec,... Continue reading »
by AdExchanger // August 10th, 2020 //
»
NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes... Continue reading »
by AdExchanger // July 10th, 2020 //
»
Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’

What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app with the most name recognition outside of China. Second, WeChat is more than just a social platform: It’s embedded into the fabric of Chinese life. “Global brands have heard about... Continue reading »
by Allison Schiff // December 7th, 2018 //
»
WeChat Is A Walled Garden – Does That Matter?

Tencent doesn’t like it when WeChat is called a walled garden, even though it has all the markings. “This is a form of walled garden in the same way you have Facebook or Google,” said Jon Mansell, VP of marketplace innovation at Magna Global, during a panel hosted by Tencent at Advertising Week on Monday.... Continue reading »
by Allison Schiff // September 26th, 2017 //
»
Messaging Apps Have A Goal In Sight, But Out Of Reach

Just as device manufacturers want to be Apple, ecommerce shops want to be Amazon and social networks look up to Facebook, China-based WeChat is the chat application others seek to emulate. Yes, WeChat, a free app with 600 million monthly active users (100 million fewer than Facebook Messenger), enables chatting, but it’s also a platform... Continue reading »
by James Hercher // September 15th, 2015 //
»
Kik Gets $50 Million Investment From Tencent As The Messaging App Arms Race Continues

Kik’s attempt to become “the WeChat of the West” has been bolstered by a $50 million infusion from WeChat’s Chinese developer, Tencent. Kik will use the funds to focus on the US teen market, a decision company President Josh Jacobs said came from observing Chinese-based WeChat’s accomplishments courting native smartphone users. He sees parallels with... Continue reading »
by James Hercher // August 19th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO
  • The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers
  • 5 Takeaways From The Final Day Of Programmatic IO Digital
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved