Sojern is hopping a flight to funding town. The 10-year-old travel-focused ad tech company announced a monster $120 million financing round, technically a Series D, on Tuesday led by TCV partners, a growth equity firm that has also invested in Airbnb, Expedia, ExactTarget, AppNexus and Netflix. This is Sojern’s first raise since its $10 million […]
The news feed is still a money-printing machine for core Facebook. But people aren’t sharing like they used to – Pivotal Research analyst Brian Wieser used Nielsen data to detect that consumption on core Facebook, including Messenger, was down 13% in September – and now Facebook is putting its faith into what it hopes will […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Paolo Provinciali, head of US Media at Anheuser-Busch InBev. With increasing amounts of data available in our profession, being a data-driven marketer has become a badge of honor in the industry. Yet, in spite of celebrating a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Coming Under Fire Roku has built a lead in the OTT streaming device market, despite strong competition from Amazon, Google and Apple. But that may not be true forever. Morgan Stanley analysts said Amazon’s Fire TV market share has grown in the past year, […]
Direct-to-consumer brands like Mack Weldon, Manscaped and Peloton have expanded beyond their Facebook and Instagram roots – but don’t expect them to start advertising with or selling most of their products on Amazon. Though Amazon seems like a natural expansion for ecommerce startups, reducing the impact of the world’s biggest ecom platform is a strategic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Natasha Stevens, executive vice president of strategy at GfK. Black boxes play a role in almost everything we do. My car’s engine is a black box, as is the ATM […]
Between “fake news” and lawsuits, few tech companies have been busier than Facebook. As a result, the platform’s technological ethos is changing. Facebook founder Mark Zuckerberg has hinted that the company might phase out its classic news feed to focus on its Stories and Messenger features. Among these new avenues for monetization is Facebook Watch, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. LUMA Partners CEO Terry Kawaja recently named advanced TV as the thing he was most bullish about in the coming year. “I am most excited about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Worth A Fortune Meredith sold the business news publication Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million. Jiaravanon is the son of Sumet Jiaravanon, executive chairman of Thailand’s largest conglomerate, Charoen Pokphand Group, which spans food, retail, auto, finance, pharma and telco companies. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Simmance, managing director at Optus Digital. Marketers must better understand how people will use voice. After years of training, consumers have become efficient text searchers – but that is […]
