Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will license content from the media company for its upcoming mobile video service. Vice will channel new and existing content from its digital channels to Verizon’s service, which is expected to launch this […]
Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with Google, Nielsen and AppNexus has taken the wraps off his new company, Beeswax, which provides a licensed “Bidder-as-a-Service” technology geared to two primary constituents: (1) ad tech firms, such as ad networks […]
AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product road map. AnyClip will also hire about 100 people globally this year to support growth in Europe and Asia. It also intends to examine non-organic growth opportunities for companies that fit its […]
Mobile monetization platform Supersonic is looking to help developers get more flexibility around rewarded video with an ad placement-testing tool, which came out of beta on Tuesday. The feature, part of Supersonic’s video mediation SDK, allows developers to test where in their app to serve video that rewards people for watching, and what specific offers […]
Beyond the morass of fraud and viewability hides another tripwire for advertisers: government regulation. That’s why UK-based credit card issuer Barclaycard is getting proactive about compliance. As a company that’s smaller than the competition and still making inroads in the US market, Barclaycard is particularly risk averse when it comes to regulatory issues. To that […]
Despite the doom and gloom around declining linear TV viewerships, networks like Discovery Channel still score on popular annual programming events like Shark Week. The network claimed 2014’s Shark Week was its biggest ever, drawing 42 million viewers in the course of the week, which spurred its decision to expand the weeklong summer event, which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. There is no broad consensus among marketers for defining success in native advertising. That’s not surprising since native is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Slipping Screen Is upfront ad selling on the way out? Hard to say, but it’s not as lucrative as it used to be, and there is a general sense of doom and gloom among TV broadcasters as ratings decline and audiences find other […]
When Ellen Pao stepped down from her post as CEO of Reddit on Friday – ceding the spot to Reddit co-founder Steve Huffman – it left Reddit’s monetization situation murkier than ever. In a question and answer session on Reddit’s popular AMA (Ask Me Anything) section, Huffman wrote, “Reddit has a lot of cash. Monetization […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently finalizing a report focused on the state of programmatic media from the publisher perspective. As part of the research I’ve been asking publishers what they see […]
