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»Discovery Channel

Discovery Channel Sells Shark Week Using Twitter’s ‘Buy Now’

Despite the doom and gloom around declining linear TV viewerships, networks like Discovery Channel still score on popular annual programming events like Shark Week. The network claimed 2014’s Shark Week was its biggest ever, drawing 42 million viewers in the course of the week, which spurred its decision to expand the weeklong summer event, which... Continue reading »

by Kelly Liyakasa // July 14th, 2015 //
»
 

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