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»performline

Keeping Pace With Tech Is A Challenge For Regulators

Regulators will always be playing catch-up with technology. Is self-regulation the answer? By the time regulators do act to protect consumers, it’s generally more reactive than proactive. “The pace of change is much quicker than it used to be,” Martha Coakley, the former attorney general of Massachusetts, said Wednesday at an event hosted by marketing... Continue reading »
by Allison Schiff // June 8th, 2017 //
»
For Regulated Brands, Content Marketing Can Be A Calculated Risk

Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There isn’t a federal regulator out there that doesn’t have rules around misleading, deceptive or unfair practices, including the Consumer Financial Protection Bureau, the Federal Trade Commission and the Federal Communications Commission. And... Continue reading »
by Allison Schiff // June 8th, 2016 //
»
Barclaycard Navigates The Risky Business Of Government Regs

Beyond the morass of fraud and viewability hides another tripwire for advertisers: government regulation. That’s why UK-based credit card issuer Barclaycard is getting proactive about compliance. As a company that’s smaller than the competition and still making inroads in the US market, Barclaycard is particularly risk averse when it comes to regulatory issues. To that... Continue reading »
by Allison Schiff // July 14th, 2015 //
»
PerformLine Offering Cross-Digital Channel Verification Says CEO Baydin

Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product... Continue reading »
by AdExchanger // March 3rd, 2010 //
»
 

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