Month: December 2009

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new “premium” focus for its Right Media Exchange: “We believe that the future of the Right Media Exchange lies in the […]

David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. AdExchanger.com: What are some of the key drivers for Efficient Frontier recently announcing expansion of its product line into display advertising? Our goal is to unify optimization across both search and display. There were several developments that led us to launch our […]

Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”?  Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency’s views on media. Rhind says, “In terms of trading media in real time, we have been focused on how the evolving […]

The funding hit parade has not abated as Boson-based, OwnerIQ, a targeting platform that uses ownership data points to effect client campaigns, and Bizo, an online B2B advertising company that uses its “bizographic” magic to target b2b audiences across inventory sources. CEO Jay Habegger told AdExchanger.com that this this funding round wasn’t as hard as […]

Ad software company, Burt, recently announced a free version of Rich, Burt’s new analytics tool for marketers and creative agencies. AdExchanger.com spoke with advertising software company CEO Gustav Von Sydow (AdExchanger.com Q&A) on current challenges for creatives in the space as well as his company’s new product. AdExchanger.com: How are creative agencies adapting to the […]

Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vizu Raises $6 Million+ Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including “iNovia Captial and Greycroft Partners with participation from […]

This post follows up on an article this week by MediaWeek’s Mike Shields in regards to concerns publishers have about agency demand-side platforms (DSPs). Read the article. In the article, Shields said that Rubicon Project met with some of these publishers. A Rubicon Project spokesperson provided the following responses. AdExchanger.com: Did Rubicon Project meet with […]