• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»dmx

Yahoo! on Right Media Exchange: We're Premium, That's P-R-E-M-I-U-M

Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new "premium" focus for its Right Media Exchange: "We believe that the future of the Right Media Exchange lies in the... Continue reading »
by AdExchanger // December 3rd, 2009 //
»
Yahoo! Closes Right Media's Direct Media Exchange

In a reflection of its shift toward a "premium" exchange strategy, Yahoo!'s Direct Media Exchange - acquired as part of the Right Media acquisition - is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: "Right Media will discontinue the DMX platform on January 31, 2010, so that we... Continue reading »
by AdExchanger // December 1st, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • Google, You Finally Really Did It
  • Mark Read: The Future Of WPP Is Interoperable
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved