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»dmx

Yahoo! on Right Media Exchange: We're Premium, That's P-R-E-M-I-U-M

Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new "premium" focus for its Right Media Exchange: "We believe that the future of the Right Media Exchange lies in the... Continue reading »
by AdExchanger // December 3rd, 2009 //
»
Yahoo! Closes Right Media's Direct Media Exchange

In a reflection of its shift toward a "premium" exchange strategy, Yahoo!'s Direct Media Exchange - acquired as part of the Right Media acquisition - is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: "Right Media will discontinue the DMX platform on January 31, 2010, so that we... Continue reading »
by AdExchanger // December 1st, 2009 //
»

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