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»adchemy

@WalmartLabs Acquires Adchemy For Semantic Search Smarts

Big box retailer Walmart’s software and technology accelerator @WalmartLabs has acquired Adchemy, the developer of a SaaS platform that essentially makes retail product search smarter. Silicon Valley-based @WalmartLabs, which employs 2,100 people, was founded three years ago as a way to develop and scale technology to tap into online buying patterns of the store’s 245... Continue reading »
by Kelly Liyakasa // May 6th, 2014 //
»
Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated... Continue reading »
by Kelly Liyakasa // November 27th, 2013 //
»
Adchemy Sells Performance Network To Focus On Search Ad Tools

Adchemy has sold its lead-generation and performance-marketing business, Actions, to erstwhile partner XL Marketing. With the divestiture, Adchemy will focus exclusively on its software geared to the search marketing needs of large retail and ecommerce marketers. With the sale, all employees working on the Actions business – which specializes in the financial and education verticals... Continue reading »
by Zach Rodgers // November 4th, 2013 //
»
Adchemy CEO Nukala On The End Of Cookies

AdExchanger caught up recently with search services and ad tech provider, Adchemy, and its CEO Murthy Nukala. Nukala sees a change in the way intent will be captured in the future. Is the power of bottom-of-the-funnel search going away? Read on. AdExchanger: What are the touch points for capturing intent in digital, in your estimation?... Continue reading »
by John Ebbert // July 19th, 2012 //
»
The State Of Adchemy: CEO Nukala On Search, Microsoft And The Intent Web

Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you... Continue reading »
by AdExchanger // September 30th, 2011 //
»
Adchemy CEO Nukala Says Marketers Need To De-Average For Better Return On Ad Spend

Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is "de-averaging" as it relates to digital advertising and how does Adchemy "de-average"?  Would you say "addressable media" is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach... Continue reading »
by AdExchanger // December 3rd, 2009 //
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