Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers
While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.
While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]