• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»webmd

WebMD Uses Data To Connect Sponsored Content To Customer Journeys

People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer... Continue reading »
by Sarah Sluis // January 24th, 2020 //
»
A Prescription For Native Ads As WebMD's Audience Catches Mobile Bug

Keeping up with tech-savvy consumers who demand personalized experiences is a challenge for publishers and advertisers alike. Like other companies, health information provider WebMD realized it needed to revamp its advertising strategy with a greater focus on mobile devices and customizable features. Earlier this month, the company launched a new version of its app that... Continue reading »
by Judith Aquino // October 1st, 2013 //
»
ThinkEquity: WebMD Online Advertising Shines in Q4

You've read all the press about declining CPMs in Pubmatic's AdPrice Index and the dark, dwindling outlook for online advertising. Truth be told, ad budgets are continuing to come online as premium content sites are showing remarkable resilience in spite of the sputtering economy. Yesterday, health and wellness website, WebMD, reported better than expected earnings... Continue reading »
by AdExchanger // February 20th, 2009 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • 5 Takeaways From The Final Day Of Programmatic IO Digital
  • Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube
  • Quibi Flames Out; Pinterest Pushes Diversity And Transparency
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved