• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»webmd

WebMD Uses Data To Connect Sponsored Content To Customer Journeys

People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer... Continue reading »
by Sarah Sluis // January 24th, 2020 //
»
A Prescription For Native Ads As WebMD's Audience Catches Mobile Bug

Keeping up with tech-savvy consumers who demand personalized experiences is a challenge for publishers and advertisers alike. Like other companies, health information provider WebMD realized it needed to revamp its advertising strategy with a greater focus on mobile devices and customizable features. Earlier this month, the company launched a new version of its app that... Continue reading »
by Judith Aquino // October 1st, 2013 //
»
ThinkEquity: WebMD Online Advertising Shines in Q4

You've read all the press about declining CPMs in Pubmatic's AdPrice Index and the dark, dwindling outlook for online advertising. Truth be told, ad budgets are continuing to come online as premium content sites are showing remarkable resilience in spite of the sputtering economy. Yesterday, health and wellness website, WebMD, reported better than expected earnings... Continue reading »
by AdExchanger // February 20th, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
  • Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome
  • Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation
  • The Dos And Don’ts Of Marketing During A Global Crisis
  • Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved