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»webmd

Tackling The Challenge Of Healthcare Marketing In CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to... Continue reading »
by Tony Rifilato // July 15th, 2021 //
»
WebMD Parent Company Internet Brands to Acquire PulsePoint

WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected... Continue reading »
by Tony Rifilato // April 29th, 2021 //
»
WebMD Uses Data To Connect Sponsored Content To Customer Journeys

People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer... Continue reading »
by Sarah Sluis // January 24th, 2020 //
»
A Prescription For Native Ads As WebMD's Audience Catches Mobile Bug

Keeping up with tech-savvy consumers who demand personalized experiences is a challenge for publishers and advertisers alike. Like other companies, health information provider WebMD realized it needed to revamp its advertising strategy with a greater focus on mobile devices and customizable features. Earlier this month, the company launched a new version of its app that... Continue reading »
by Judith Aquino // October 1st, 2013 //
»
ThinkEquity: WebMD Online Advertising Shines in Q4

You've read all the press about declining CPMs in Pubmatic's AdPrice Index and the dark, dwindling outlook for online advertising. Truth be told, ad budgets are continuing to come online as premium content sites are showing remarkable resilience in spite of the sputtering economy. Yesterday, health and wellness website, WebMD, reported better than expected earnings... Continue reading »
by AdExchanger // February 20th, 2009 //
»
 

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