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»Pharma

For Health Care Brands, Getting To Doctors Is Good For What Ails Them

Every year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying race to reach those doctors in the field. While HIPAA’s data privacy regulations have slowed the adoption of programmatic and data-driven marketing around advertising to consumers, companies can still target medical professionals,... Continue reading »
by James Hercher // May 10th, 2017 //
»
 

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