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Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?

BY Anthony Vargas// March 31st, 2025

Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.
Tagged in:
- Adalytics
- Amazon DSP
- Biochronometrics
- DataDome
- DeepIntent
- doubleverify
- featured
- Goodway Group
- Hershey's
- HTTP Archive
- Human
- IAB Tech Lab
- IAB Tech Lab International Spiders and Bots list
- IAS
- IP address
- ivt
- Jason White
- jay friedman
- MRC
- openRTB
- Sander Kouwenhoven
- TAG
- The Arena Group
- the trade desk
- URLScan.io
- user agent
- VPN
Platforms

Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought

BY Anthony Vargas// March 28th, 2025

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
Tagged in:
- ad verification
- Adalytics
- Amazon DSP
- Biochronometrics
- Connatix
- Disney
- doubleverify
- FBI
- featured
- GIVT
- Goodway Group
- google cloud
- Google DV360
- Gumgum
- Hershey
- HTTP Archive
- Human
- IAB Tech Lab International Spiders and Bots list
- IAS
- index exchange
- IP address
- ivt
- jay friedman
- JPMorgan Chase
- Kargo
- Mark Warner
- microsoft
- Microsoft Advertising
- MRC
- OpenPath
- openRTB
- pre-bid bot filtration
- Procter & Gamble
- Sander Kouwenhoven
- sharethrough
- SIVT
- sovrn
- TAG
- the trade desk
- unilever
- URLScan.io
- user agent
- Visa
- Yieldmo

URLScan.io

Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?

Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought