The Big Story

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees green shoots of growth across the industry.

Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.

We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply.

Get the inside baseball on MediaMath’s bankruptcy. Plus, what its demise means for the rest of ad tech.

Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.

“How did they let us into this thing?” After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising’s networking festival, set against the backdrop of White Lotus and Below Deck.

Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the Privacy Sandbox.

Twitter ad revenue is down, brand safety is MIA, and the product is breaking. As newly appointed CEO Linda Yaccarino starts her first week on the job, can she engineer a turnaround? Plus: the launch of The Trade Desk’s Kokai and Apple’s privacy manifest.