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»standardization

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What The Inventor Of The Shipping Container Can Teach Us About Platform Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, CEO at Digital Decisions. In the early 1950s, Malcolm Purcell McLean stood in a massive line of trucks waiting to be offloaded by dock workers. The tedious process... Continue reading »
by AdExchanger // July 22nd, 2020 //
»
Why We Need A UPC Code For Ads

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a... Continue reading »
by AdExchanger // September 23rd, 2019 //
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