As often happens with emerging channels, advertising dollars are still way behind when it comes to matching the time spent on smartphones and tablets. One barrier to greater spending is the lack of measurement of both the mobile web and app activity, but online analytics provider Quantcast is trying to tie usage across devices together […]
Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap, […]
Although Quantcast has often discouraged observers from attempting to group the analytics provider into the “ad effectiveness” category with comScore, Integral Ad Science (fka “AdSafe”), DoubleVerify and others, its acquisition this morning of MakeGood Software would appear to put the company in closer competition with those parties. In a post on Quantcast’s blog, CEO Konrad […]
Online analytics provider Quantcast is unveiling a new self-service tool for its brand targeting solution, Quantcast Advertise for Branding. After months of beta, starting today publishers and advertisers can better manage deals directly based on specified audiences. Quantcast CEO Konrad Feldman told AdExchanger the goal is to be viewed as the company that makes real-time bidding and […]
Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company’s global push. AdExchanger.com: How did you determine that Quantcast is the “World’s Favorite Audience Measurement Solution”? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. […]
Quantcast announced a recent deal with MTV Networks in which Quantcast will offer “audience targeting capabilities on sites in MTVN’s domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company’s Tribes vertical ad network.” Read the release. Quantcast CRO Todd Teresi discussed the announcement and its cross-channel, […]
Quantcast announced a $27.5 million Series C round of funding which included investment by Cisco. Read the release. Quantcast CEO Konrad Feldman answered a couple of questions for AdExchanger.com about the new investment. AdExchanger.com: It seems apparent that Cisco’s investment is strategic. Did you go looking for a strategic partner specifically with this round? KF: […]
Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6. OMMA Ad Nets at the Crowne Plaza Times Square, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different conclusion such […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP’s Dynamic Logic, The Wall Street Journal’s Emily Steel delivers the details on a new OPA study which says that large publisher’s premium (i.e. […]
